TIGI : Building Innovative Marketing Relationships Message Board

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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships

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To: ztect who wrote (7)	1/28/2000 2:46:00 PM
From: ztect	Read Replies (1) of 177

(sa/art) tsig's vs other etailors Other E-tailors' efforts to attract and retain customers include the distribution of coupons or gift certificates. Ironically I heard on National Public Radio, how many etailors include the value of the coupon as part of their receipts, and back out the coupon's value as part of the costs of the good sold. Tsig's execution to date can and has been debated. But their business model addresses the two most salient issues addressing internet retailing: 1). Getting traffic to the site 2). Retaining customers. Read this article from Zdnet to get an idea of how unsuccesfully other etailors are dealing with these issues. zdnet.com. "E-tailers learn a lesson -- the hard way" Shoppers discover loopholes allowing them to electronically pass discounts along to friends, family. Oops! By Margaret Kane, ZDNet News UPDATED December 14, 1999 4:30 PM PT "...Looking to drum up new business, increasing numbers of e-tailers are mailing out promotions and coupons to Internet users. But unlike promotions in the so-called world of brick-and-mortar retailers, online discounts are not necessarily limited to one per customer...' "Profitability is already loosened for these companies. And pass-along coupons, if left unchecked, postpone that even further."

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