(cif/cc) The Coca Cola Promotion Explained
From corporate web site:
tsig.com
TSIG.com Partners with Coca-Cola for Superbowl Promotion
Here's WHAT's HAPPENING with our exciting
Coca-Cola Super Bowl MusicCard*.
We have been asked many questions regarding this
promotion so here are some of the highlights just for you!
MusicCards are distributed in the Atlanta Area
by sponsors of the card. They are:
The Athlete's Foot*
AMF Bowling Centers*
AMC Theatres*
NFL Experience*
Circle K Stores*
Each sponsor offers various discounts at their locations.
This is a Coca-Cola promotion to increase (12-17 year old)
sales in the Atlanta area.
The Coca-Cola Super Bowl MusicCards expire 12/2000.
There is a "stand-alone" portal through which cardholders
may pass to the MyMusicCard.com website.
(http://music.coca-cola.com)
This link is ours alone and goes only to MyMusicCard.com.
At the homepage there is a direct link to card activation
to make the shopping process easy. We have included
a message about reloading the card.
Since this is an Atlanta promotion, no national
advertising is being done.
Distribution and advertising regarding the promotion
is scheduled by Atlanta Coca-Cola and, as of
January 17th, all MusicCards have been delivered.
Cards can only be obtained in the Atlanta area but
we have included one here for your viewing.
Mr. Gordon is attending a press conference in Atlanta
on the 27th, prior to the Super Bowl, and will be
featuring the card in his message.
We hope this to be the first of many successful
Coca-Cola/MusicCard promotions.
St. Petersburg, Fla. (December 2, 1999) - TeleServices
Internet Group Inc. (OTC Bulletin Board:TSIG - news),
known as TSIG.com, today announced that its My MusicCard
subsidiary has reached an agreement with the Atlanta
Coca-Cola Bottling Company, a division of Coca-Cola
Enterprises, Inc., to utilize the myMusicCard program
for a promotional campaign targeted at the teen market
for Superbowl 2000, to be held in Atlanta, Georgia in
January 2000. This is anticipated to be the first
of four promotions slated for next year.
My Music Card Co. (MMC) has agreed to produce the
promotional 3-unit Coca-Cola Superbowl MusicCard, allowing
Coke customers to purchase three CDs at $10.99 or less,
a savings of up to $15. MMC will also provide Coca-Cola
with an accompanying promotional sleeve, and assist with
the design of the Card and sleeve and other marketing
materials. The sleeve will feature special offers from
Circle K, AMC Theaters, AMF Bowling Centers, Athletes Foot
and the NFL Experience, which can be obtained by presenting
the Coca-Cola Superbowl MusicCard.
MMC will also produce a customized Coca-Cola MusicCard web
page, and assist Coca-Cola with database marketing efforts
resulting from the myMusicCard promotion. Further, MMC
will provide assistance with respect to utilization of
the Internet, client services and quality control.
"We are delighted that Coca-Cola and its co-sponsors have
selected myMusicCard as way to reach the youth market,"
noted Robert Gordon, chairman of TSIG.com. "More and
more young people will now link the Coca-Cola
MusicCard to the music they love. It's a great
promotion for Coke, and great business for
myMusicCard - a real win-win situation." |
