(cc) MyMusicMileageCard????
By: ztect
Reply To: 39472 by stormy_moon
Thursday, 27 Jan 2000 at 7:32 PM EST
Stormy moon.......................
That was one of the two ideas I was thinking about as well.
One of the big producer of phone cards is a group called
smarttalk teleservices. If I'm not mistaken, they're owned in part
by GE Capital which purchased Signature.
Everyone remembers Signature don't they?
A dual function MyMusicCallingCard is a good one.
The other one I was thinking about was a dual use frequent
flier mileage card and music card (or future book card, et
cetera).
The cost of the plastic is already in the card, all you
add is a different graphic.
The demographic isn't exactly teenager, but it tends to
be a more affluent demographic especially business travelors.
A deal with USAir, Delta, United , et cetera could make
a lot of sense. Maybe Delta since their hub is in Atlanta.
Again these are just 3 unit promo cards, that get one
to the site to be reloaded with additional units but
not replaced with another card.
Since it isn't another card, reloading maybe have a
bit more flexibily with loads with price savings
factored in for additional savings possibly as follows:
10 units for $6.50
20 units for $10.00
40 units for $18.50
The 3 unit is the "sampler" w/o commitment. Speedy
fulfillment gains a greater commitment. Reloads are
still split so corporation generate an hitherto undiscovered
revenue stream while gathering data on their customers
for their own marketing needs.
I've been just emailing these ideas. If anyone knows
a better conduit or to whom these suggestions should
be directed, I'd appreciate the input.
Sincerely,
z
btw- if people go through their wallets, any card conceivably could be a dual function card. Discount, credit or membership cards that are 3 unit promos that get people to tsig's websites. With limited resources though, and targeted approaches toward marketing, every opportunity has to be prioritize in such a way as to gettest the greatest rate of return. Such a prioritization starts with making sure efforts are targeted towards the correct and most consumptive demongrapic. |
