(cc) Card Analysis and Limitations........
By: stormy_moon
Reply To: 39512 by ztect
Thursday, 27 Jan 2000 at 7:45 PM EST
Creative Juices
Now they are flowing.....great ideas. How about giving 100 frequent flyer miles with each CD and 1000 miles with every recharge of the AAdvantage Music Card....that's a no brainer.
I agree, there are a limited number of resources at TSIG to execute the ideas so they need to pick the cream of the crop. At some point they will reach saturation or channel conflicts will limit growth.....you can't have a Coke card and a Pepsi card or you'll peeeece em both off. Likewise, charities will need to differentiate themselves....unless, of course, you could create the universal "giving card" and when you recharge, you select your favorite charity.....sort of like the United Way designation step for payroll deductions. If TSIG goes like I think it will, remind me to sell my Amazon and CDNow stock, they'll be left in the dust.....ha ha.
Give me another beer. MyBeerCard.....hmmm.....let me drink on that one.
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By: ztect
Reply To: 39522 by stormy_moon
Thursday, 27 Jan 2000 at 8:34 PM EST
Stormy Moon.........
The saturation IMO will take a while and if it became problem it would be a good problem to have.
But that is not stated to diminish the issue.
However very few companies have multiple partners within the same sector fighting for the same demographic. No they have McDonalds instead of Burger King, and Toyota instead of Honda. With multiple sector proliferation, corporate saturation I don't think will ever be a problem
A solution too IMO is not a universal card, but product specific card as I believe to be the model per the prior registration of domain names and the existing MyPhotoCard.
Thus I think the real problem isn't saturation perse so much as it is replication. By this I mean, say a school successfully uses the musiccard. Many of the customers for the musiccard in the fundraiser won't have used their 20 units by the time the next school fundraiser comes along by the same or different group in that school. Unlike cookies or a candy bar, they don't eat them and need another junk fix two months down the road.
This is where the fund drive by the band in a local area can be of musiccards. While the one by the French club can be for mybookcard or myphotocard or mydvdcard, et cetera. That's why product expansion is important for limited area fundraisers. But again for the short term, if that is a problem, it would be a GREAT problem for tsig.com to have.
Anyway just my two cents worth.
z |
