Here's a new Canadian Chip
Friday January 28, 2:30 pm Eastern Time
Company Press Release
Tri-Vision's Upgradeable V-chip The Answer As US President Clinton And First Lady Call For Changes To Television Ratings
TORONTO--(BUSINESS WIRE)--Jan. 28, 2000--(TSE:TVL. - news)
Tri-Vision's Patented V-gis(tm) V-chip Uniquely Able to Handle
Changing Ratings Systems and Eliminates the Need for Recalls by
Television Manufacturers
Following US President Clinton's State of the Union Address last night, in which he called for cohesive ratings for TV programs, computer games, and the Internet, Tri-Vision International Ltd./Ltee restated the Company's commitment to assist television manufacturers ready their products to adapt to changes to the TV program ratings system through the incorporation of Tri-Vision's field upgradeable v-chip. The First Lady also recently urged industry players to implement a change to the various ratings systems.
``The nature of the Entertainment Industry is very complex,' stated Tri-Vision President and CEO, Najmul Siddiqui. ``Creating a cohesive rating system for these various mediums is a logical step in the right direction.'
``The FCC, in its ruling on the technical requirements for v-chip in March 1998, anticipated this eventuality and recommended that TV manufacturers incorporate v-chip technology that could handle multiple and changing ratings systems,' commented V-gis(TM) inventor Tim Collings. Collings added that when he invented his v-chip technology, he wanted to insure that V-gis(TM) would work anytime, anywhere with any rating system in any country and with any common language. Canada, for example, has ratings for both English and French languages.
``A change to the TV ratings system in the US will not be a concern for TV manufacturers, such as Sharp, that have already installed Tri-Vision's field upgradeable v-chip technology in their product offerings,' stated Toshinori Ikebe, Tri-Vision Director and Nichimen Corporation Executive. ``In this era of constant change, I would expect that television manufacturers will see the value of incorporating this innovative technology and will work quickly to make it available to their customers.'
Tri-Vision's V-gis(TM) v-chip technology provides a means of controlling the quality and content of television programming entering the home by either blocking or selecting television programs based on content. This means that television shows can be selected based on prescribed ratings as well as varying levels of violence, sex, language and dialogue. Tri-Vision's V-gis(TM) v-chip is also available to parents as an easy to use set-top unit that can be added to any existing television. The product is offered for sale on the Internet through www.v-gis.com.
Tri-Vision is a global leader in the development and marketing of v-chip technology. The Company's efforts have been praised by world leaders; Tri-Vision executives have been guests at the White House and two separate G7 Summit conferences in Brussels, Belgium, where Tim Collings, technical innovator of the v-chip and Tri-Vision Director, spoke as an expert on the technology and its potential uses.
Tri-Vision International Ltd./Ltee is a public company founded in 1986. The Company trades on Canada's Toronto Stock Exchange under the symbol TVL. Tri-Vision Electronics Inc., a wholly owned subsidiary of Tri-Vision International Ltd./Ltee, holds the exclusive global rights to the unique, patented v-chip technology developed by award-winning Canadian inventor, Tim Collings.
Visit the V-gis(TM) v-chip technology website at www.v-gis.com or for investor or media information visit the Company Website at www.tri-vision.ca or call Century Communications Corporation at (888) 298-8551 (toll free).
The Toronto Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release.
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