(cin) Interview RE: B-Model
Excerpts from OTC interview: on Card B-Model
Question:
In looking at the next 12 to 18 months again,
where do you see the big challenges, not only for your
company, but for others like yours. Where do you see
those challenges, and how are you going to manage
those challenges?
Gordon:
Well, you know, a challenge for us is always
competing with the big wigs. A lot of the
organizations--you named a couple of them, you know,
CDNow...The cost of one of their customers is
something like 60 or 70 dollars; and, from what I've
heard, Amazon, their cost to secure a customer is a
couple hundred dollars. They have big, deep
pockets, and they can spend, and I guess they'll be
able to propel that model for some time.
We are not in that position nor would we subscribe to
that model. We think we need to build our business
soundly, which means in our case profitably. And the
way we're going to do it is get our exposure not
through advertising dollars on the internet, but
through advertising through the auspices of the
organizations that we work with. So when you get all
of these various well-meaning, well-intended, you
know, small, medium and large organizations who are
out there trying to raise money for always good
causes, good purposes, and we become an integral part
of that effort, that is what's going to sustain us,
and that's what's going to make us competitive, and
ultimately developing a base of millions of card
holders and customers who use the card because they
know everytime they do it, there's a benefit to the
program that they're involved with. They may have
somebody, a loved one or a family member who has a
disability, or they may have somebody who needs a
uniform on a track team, but that's the kind of
allegiances and loyalties that we expect to be
behind the development of our business.
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