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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships
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To: ztect who wrote (59)1/29/2000 10:31:00 AM
From: ztect   of 177
 
(cin) Interview RE: B-Model

Excerpts from OTC interview: On B-model

Question:

So compared to, like, CDNOW [or other
numerous music sites], you're able to sell
it cheaper,you've got more or less
a captive audience... that not only draws
revenue but you get a tremendous amount of
demographic information from them which can
help toward target advertising.

Henry:

That's right. business-to-business model: we
are partnering with non-profits and profiting
corporations; we're using their brands and their
efforts to do the mktg, and that's the major cost...;
companies like AMZN and CDNOW spend a tremendous amount of
money on advertising; we rely basically on non-prof
and prof partners to reach their audiences; they have
an established brand or established cause; we rely on
them to reach their audience...we partner with them to
reach the consumer

Question:

Piggy backing off their brand?

Henry:

Right.

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