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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships

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To: ztect who wrote (74)	1/30/2000 10:32:00 AM
From: ztect	of 177

(q+a) Why isn't Tsig's name on the "Coke card"? Z, nowhere on the card is a promo for TSIG, I think they should have some exposure on the card, You? from, arzoo (Raging Bull thread) ---------------------------------------------- arZOO.......................... You miss the point. Tsig name is in the background not the foreground. The card take you to a "portal" page that takes you to the "MyMusicCard" site. Tsig.com isn't trying to "brand" tsig.com They are co-branding the "MusicCard" with a recognized entity. Some additional examples could be "Miller MusicCard" "McDonald's MusicCard" "QVC MusicCard" Again these are ONLY examples. Each card would have its own corporate "portal" page that takes you to the "MyMusicCard" site. Think of this as a "multi-channel" way of directing traffic to a site through multiple portals rather than trying to direct traffic through one new brand identity. It's an affiliate program of sorts. But not other online affiliates. Tsig's affiliates are recognized off line (brick and mortars) with established branded corporate and charity identities rather than other "dot.com" trying to make names for themselves. Hope this answers your question. z

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