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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships
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To: Bill Fortune III who wrote (80)1/30/2000 1:38:00 PM
From: ztect  Read Replies (1) of 177
 
(def) What are customer relationships?

Companies build relationships with their
customers through a chain of events including
marketing, sales and post sale customer service.
This is known as a customer lifecycle. During
this customer lifecycle, companies communicate
and interact with their customers in a variety of
different ways including:

- person to person;

- over the Internet;

- by telephone

- by e-mail; and

- by fax.

These means of communication are referred to as
access channels. During each customer lifecycle
a number of interactions occur as a customer
communicates through their preferred access channel.

The complexity increases as the customer
purchases more than one product or service
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