I think the San Diego Union-Tribune's Tom Kupper made a big mistake highlighting just eDigital in his article. It seemed his theme was more about how Internet stock discussions threads can impact the share price of a stock. Thus, he should have referred to several stocks, not just eDigital.
I don't know how many risk assessments of SEC reports Mr. Kupper has read in his career as a journalist. But it sure doesn't appear as if he's aware of the gloomy and doomy stuff which appears in most of 'em, not just eDigital's. That's exactly what a risk assessment is all about, and it's required by law that a company via its SEC filings indicate potential worst case sceanios. Mr. Kupper should have noted this.
But I think Kupper's greatest failure--and this is serious--was how little he emphasized eDigital's patented technology and its implications. Indeed, Kupper also short shrifted the company by his failure to provide just due to eDigital's business relationships with the likes of IBM, Lucent and Texas Instruments and others, and the true gravity of what potential relationships in the future might be like. And, of course, it's precisely this reason why investors are so excited about the company.
It almost seems, by the slant of his writing, that Kupper is aligned with elements of that other San Diego company involved in downloadable music from the Internet. But, whatever his motivation, he sure doesn't appear to appreciate the value of eDigital, the contributions of its employees and its potential position in future markets.
He didn't write much about the company's prospects of returning to Nasdaq. Is this not also relevant? I think so. This fact also weighs heavily on why an investor would get behind the company at its recent trading levels. That we are viewing eDigital as a close in the future Nasdaq stock, that we don't believe it'll trade a lifetime on the OTC:BB market.
Again, if Kupper wanted to write about how a stock discussion thread can impact a company's share price he should have done so generically, using eDigital as an example among several companies. Were I Fred Falk or Robert Putnam, I'd have the the San Diego Union-Tribune's publisher and editor's respective telephones, fax machines and email boxes buzzing real soon.
In my view, Mr. Kupper needs a better education as to what's really going on regarding both the technology and the business relationships of the company. |
