TWEC.COM Announces Marketing Agreement With Online Newspaper Network Provider, Poweradz.com; TWEC.COM to Post Co- Branded Entertainment Web Pages to More Than 1,200 Hometown NewspaL,#$
ALBANY, N.Y.--(BUSINESS WIRE)--Jan. 31, 2000--TWEC.COM (www.twec.com), the e-commerce
site of leading entertainment products retailer Trans World Entertainment Corporation
(Nasdaq:TWMC), today announced a marketing partnership with PowerAdz.com, an online
newspaper network that publishes more than 1,200 newspapers online.
According to the terms of the agreement, both companies will create a co-branded web
site providing readers of more than 1,200 different newspapers with a direct link to the
latest entertainment news and products on www.twec.com. The site will include a variety
of entertainment information including top selling products, latest and upcoming
releases, feature items as well as several links to other exciting sites.
The co-branded site will create a turn key entertainment section distributed to the
PowerAdz.com affiliate network of national and regional newspapers, including the Dallas
Morning News, New York Post, Orange County Register, Milwaukee Journal Sentinel and the
Bergen Record. This provides a unique opportunity for TWEC.COM to reach regional
communities across the country.
"This agreement with PowerAdz.com presents TWEC.COM with an opportunity to reach local
communities nationwide," said Jim Litwak, Executive Vice President of Marketing and
Merchandising, Trans World Entertainment. "Thanks to the web pages created by
PowerAdz.com, TWEC.COM will have another online presence, which will drive "hometown"
audiences to our site, www.twec.com, and from there to our retail stores."
"Trans World's content gives our online affiliate newspaper readers additional
resources for popular entertainment products," said Mark Chudzicki, president and CEO of
PowerAdz.com. "As web site readership increases, our network affiliates can provide an
effective marketplace for their advertisers."
About Trans World Entertainment
Trans World Entertainment is the leading music retailer in the United States. The
company operates retail stores in 44 states, the District of Columbia and Puerto Rico as
well as an e-commerce site, twec.com. Mall locations include Camelot Music,
Record Town, The Wall and F.Y.E. Freestanding locations include Coconuts Music and
Movies, Strawberries Music, Spec's and Planet Music.
About The Web's Entertainment Center (TWEC.COM)
TWEC.COM is the online hub for Trans World Entertainment's retail stores. With
worldwide distribution spanning 16 countries in addition to the United States, the site
features all of the music CDs and cassettes, video games, DVD and VHS (PAL and NTSC) home
videos that are available at its retail stores, and more. TWEC.COM is home to Trans
World's "On Stage" series, featuring live concerts, online chats, in-store artist
appearance schedules, in-studio performances and entertainment media that is on-demand.
About PowerAdz.com
PowerAdz is the leading Internet infrastructure provider and aggregator of local,
granular content, assembling the largest network of local, newspaper-based community
portals on the Internet. The Company has more than 1,000 newspaper affiliates, thousands
of participating advertisers and over 20 state press association endorsements. The
company's national advertising programs provide a unique opportunity to reach the
"hometown" demographic. PowerAdz.com affiliates are some of the largest newspapers in the
country, including the Dallas Morning News, New York Post, Orange County Register,
Milwaukee Journal Sentinel, and the Bergen Record, in addition to hundreds of suburban,
daily and weekly newspapers across America. Founded in 1996, PowerAdz.com markets its
services under AdQuest, CarCast, AuctionHill, ThinkHomes, CareerGold, and Zwire! Internet
brands.
Certain statements in this report set forth management's intentions, plans, beliefs,
expectations or predictions of the future based on current facts and analyses. Actual
results may differ materially from those indicated in such statements. Additional
information on factors that may affect the business and financial results of the Company
can be found in filings of the Company with the Securities and Exchange Commission.
CONTACT: Trans World Entertainment Corporation
Jim Litwak
Executive Vice President of Merchandising and Marketing
518/452-1248 ext.7240
or
The MWW Group
Media Relations:
Charlotte Ostor, costor@mww.com
Investor Relations:
Leon Berman, lberman@mww.com
201/507-9500
17:05 EST JANUARY 31, 2000 |
