Video sales were strong in 1999.................
dvdinsider.com
Video Sales Strong In December - 1/31/00
Manufacturer-to-dealer sales of video products grew by 28.6 percent in December, totaling just under 5.6 million units and rounding out a year of fantastic growth in the category, according to figures issued by Consumer Electronics Association (CEA). Total sales of video products in 1999 topped 60 million units, increasing by 22 percent over 1998. In addition, virtually every category experienced double-digit increases for the year.
One of the most significant aspects of video sales in 1999 was the growth of home theater-related products. Sales of projection TVs increased by more than 15 percent for the year, and sales of direct TVs 29-inches and higher grew by 11 percent.
Another factor that contributed to the home theater trend was the product that realized the most explosive growth by far in the video category ? DVD players. During 1999, DVD players became the fastest selling product in the history of consumer electronics (based on sales during the first three years of a product?s introduction), with sales topping 4 million units!
Gary Shapiro, president and CEO of CEA, commented, ?1999 was a tremendous year for video sales. Consumers? increasing interest in digital technologies and the home theater experience have made for an explosive video marketplace. We expect 2000 to continue this trend, with tremendous increases in the sales of new and exciting digital products such as DVD players, personal video recorders and digital television.? |
