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Technology Stocks : eToys Inc. (ETYS)
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To: Candle stick who wrote (959)1/31/2000 9:09:00 PM
From: David R   of 1330
 
RE:"We spent $36 million on advertising, but drove $107 million in revenue. That ratio and performance is far better than virtually all e-commerce players, and it shows the power of our brand and our ability to scale this business."

Does it bother anybody that $1 of advertising was spent for every $3 in revenues. Name recognition is fine, but it won't pay the bills. Single digits are on the horizon.
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