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Non-Tech : SmartStockAdvisor.com

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To: SmartStockAdvsr.com who wrote ()2/1/2000 1:06:00 PM
From: SmartStockAdvsr.com   of 223
 
HouseHold Direct.com Describes Landmark Technology of Their E-commerce Buying Club Super-Store and Portal

NEW YORK, Feb. 1 /PRNewswire/ -- HouseHold Direct.com (OTC Bulletin Board: BYIT), a revolutionary online buying club that offers its members direct-from-the-manufacturer prices, has opened its Web site "doors" and shopping portal at (http://www.HouseHoldDirect.com/promotion/ ). A huge and diverse selection of products for in and around the home from nearly 1,000 quality manufacturers and distributors
is being updated daily. The prices represented are 20-65% or more off retail.

HouseHold Direct's Web site is run on an Intel server, powered by the Linux redhat 6.1 operating system.
It is capable of handling over 1 million "hits" per day; and, is the same system as the open-sourced AOL server.

The advanced technology for completely interactive customer service creates a new hallmark, and will become an integral part of the Web site's success with the members. HouseHold Direct.com will offer a new level of "push technology" incorporated into areas of premier customer service, order tracking analysis, and customer sales profiling which will enable manufacturers to better market products to
consumers, at the prices they are willing to pay. President and CEO, John Folger comments, "We believe HouseHold
Direct.com will be the envy of the E-commerce industry when all programs are fully implemented."

Mr. Folger continues, "An interesting example of our advanced technology will be the "Super-Buy Countdown" area of the site, where manufacturers will have the ability to sell specially priced items directly from the site. Customers will not only get incredible buys, but will see the dynamic count down of units remaining for sale before their eyes. We think it will be a big hit, and a win-win for both the members and the manufacturers.

"Another example of utilizing technology to enhance the consumer experience is to offer optional e-mail messages to members that highlight products of interest. As customers purchase or express interest in certain products, the system will 'learn' their preferences and buying habits.For example, if a customer buys a TV through HouseHold Direct.com, and at a later date a manufacturer offers an
incredible special on things like DVD players or movies, the system will auto-generate an e-mail to that select group of buyer which will include the TV purchaser. Of course, members will be able to opt in or out of this feature, as they prefer."

HouseHold Direct.com will also offer superior customer service options from the Web site. Members will enjoy a fully interactive service and repair experience. They will have complete control over delivery methods; get optional set up and installation; and, even conduct product repair, replacement, and service appointments online. Customers will also be able to "self-track" orders online at the site, abandoning the need to call and wait on hold, as is typical in the industry.

To add further to the social experience of web shopping, HouseHold Direct.com has designed chat rooms and message boards for members to discuss product and purchasing experiences. The site will provide research links, enabling members to gather important information on products they anticipate purchasing.

John Folger concludes, "We are all about using technology to increase convenience and to improve the consumer's buying experience. We feel our site is a "one stop" shopping experience. We think consumers are tired of waiting on hold, waiting in lines, and shopping where product selections are limited. We ask that you stay tuned for what we feel will be a very exciting future."

HouseHold Direct.com ( householddirect.com ) offers a unique cost-plus handling shopping service on the Internet. The company's Web site allows consumers to purchase a vast array of brand name products at direct manufacturer and distributor prices. This arrangement works well for both consumers and manufacturers -- consumers buy products without a retail markup and manufacturers are able to offer specific products to qualified consumers.

Additional information on HouseHold Direct.com, including Frequently Asked Questions (FAQ) can be obtained at
1stnettech.com or by sending an email to smartstockadvisor@yahoo.com

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price
volatility, product demand, market competition, risk inherent in the company's domestic and international
operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.

CONTACT: Investor Relations - SmartStockAdvisor.com
Toll Free: 877-643-8821, E-mail:
smartstockadvisor@yahoo.com
Web Site: 1stnettech.com

SOURCE HouseHold Direct.com

CONTACT: Media Relations, Patrick Brink of LaBreche Murray, 612-392-7612, pbrink@labrechemurray.com , for HouseHold Direct.com , or
Investor Relations, Geoffrey Eiten of OTC Financial Network, 781-449-8696 ext. 13, geiten@otcfn.com /

Web site: 1stnettech.com /
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