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Strategies & Market Trends : Waiting for the big Kahuna
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To: Haim R. Branisteanu who wrote (45828)2/1/2000 2:54:00 PM
From: long-gone  Read Replies (1) of 94695
 
another's view:
AOL's Altruism Sucks
Building a Media Slug
by Peter Topolewski
Not long after Steve Case and Gerald Levin announced the creation of the first "new media" monster of the "Internet Century", the CEO's of AOL and Time Warner respectively made the rounds of the "old media" companies to toot their horns. They played an ambitious but ambiguous tune, one that proclaimed their new company had the tools and means to make the world a better place.
In other circumstances I might ask readers to forgive my skepticism, but I am by no means the only one harboring doubts. I can't believe Steve Case had other people's best interests in mind when he went after Time Warner. And I'm sure benevolence was the last thing shareholders wanted to hear him say motivated the merger.

For Time Warner, the impetus for the merger was obvious enough. The wandering media giant, with more glamour on hand than sense of direction, wanted to finally make (cont)
zolatimes.com
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