Expression Engines Selects MessageMedia To Execute Favemail Branding and Loyalty Campaign
Aggressive Marketing Campaign to Support Newly Launched Favemail E-Mail Product
BOULDER, Colo.--(BUSINESS WIRE)--Feb. 2, 2000--MessageMedia Inc., a leading provider of marketing and customer relationship management services, announced today it will deliver a newsletter to members of Favemail, the new e-mail enhancement platform recently launched by Expression Engines, Inc.
The newsletter is designed to enhance brand awareness and build member loyalty, as well as inform users of new developments in Favemail technology and content additions to its directory of graphics.
Favemail enables its users to automatically add vibrant graphics directly into their e-mail messages. Using Favemail, consumers can express their personality, interests, opinions and recommendations to friends, family and colleagues, and in doing so can earn rewards. In addition, Favemail's network of users provides Web sites, businesses, nonprofit groups and other organizations, with a powerful, word-of-mouth marketing medium.
''E-mail is the fastest growing communication tool in the world, and Favemail represents an exciting, new evolution in e-mail,'' said PJ Stafford, CEO and co-founder of Expression Engines. ''Effectively communicating with our members is critical to the success of Favemail.
''Based on MessageMedia's mastery of messaging technology and strong working relationships with ISPs and portals, we identified them as ideal partners to help us introduce Favemail and strengthen communications with our members.''
''Favemail applies a unique vision to the e-mail medium,'' said Larry Jones, president and CEO of MessageMedia. ''As with any new concept or technology product, it is crucial to establish a strong customer relationship early. We're very happy to be working with Expression Engines to help them take Favemail to the next level.''
About Favemail and Expression Engines, Inc.
Favemail is the flagship product of Expression Engines, Inc., the premier creator of innovative Internet-based word-of-mouth networks. Favemail is a free, patent-pending e-mail enhancement platform that automatically inserts banners into outgoing e-mail, transforming previously simple messages into vibrant expressions of the user's personality, opinions and recommendations.
Users have the option of creating their own banners or selecting from a content directory, and may earn rewards for their recommendations. The Favemail server-side solution also equips Web site managers, e-businesses, nonprofits and other organizations with a potent viral tool that encourages their visitors, customers and members to promote their sites via the most powerful channel in marketing: one-to-one, word-of-mouth recommendations from a trusted source.
Founded in July 1999 and based in New York, Expression Engines is a privately held company with investors that include Flatiron Partners and Chase Capital Partners. More information on Favemail can be found at favemail.com.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo., 80301 Phone: 303/440-7550; Fax: 303/440-0303; messagemedia.com
Contact:
MessageMedia, Inc.
Tom Ferrell, 303/440-7550
tferrell@messagemedia.com
or
Shandwick International (for MessageMedia)
Jim Fanucchi, 650/596-5880
jfanucchi@shandwick.com
or
Expression Engines
Ari Osur, 212/922-9234 Ext. 301
ari@expressionengines.com
or
BSMG Worldwide (for Expression Engines)
Andrea Retzky, 212/445-8247 |
