Good article on CBS Marketwatch on NETP..
From CBS Marketwatch....read the last line..$30BBB....wow..!
You're at your computer and a deluge of book recommendations catered
to your taste instantly hits the screen. Under a deal with Net Perceptions
(NETP: news, msgs), Chinadotcom (CHINA: news, msgs) users will
soon be able to enjoy that kind of personalized experience for themselves.
And it's not just books. It's any kind of product or preference the user
enjoys.
On Wednesday, Chinadotcom announced an agreement with
Minneapolis-based Net Perceptions that will help the pan-Asian Internet
site personalize the user's experience. See press release.
"Our company can predict what you as an individual
value and present that information to you in a fraction
of a second," Jackie Hanson, a spokesperson for
Net Perceptions, told CBS.MarketWatch.com.
"Our Collaborative Filtering process finds a
neighborhood of people with similar tastes, creates
an electronic word of mouth, and matches up what
else the group might have in common in terms of
taste, products, and information. It dramatically
increases the potential to expose you to a great
number of things that you have a high probability of
liking."
Net Perceptions (NETP: news, msgs), which went
public in April, already provides their service to a
number of ".com" companies. On CDNow.com,
users can access an album adviser and create a
customized site called My CDNow. Kraft.com uses
a recipe suggestion program.
China.com not only believes that Net Perceptions'
technology will individualize, and thereby improve the online experience,
but also encourage customer loyalty by providing them with personalized
product information. The company also said that the technology will help
businesses understand customer needs and allow them to adapt
accordingly.
For Minneapolis-based Net Perception, the relationship with China.com
will allow them to expand their reach in a largely untapped market for
personalization technology. The company noted that e-commerce in Asia
is expected to reach $32 billion by 2003.
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