STATS ON MONEY MAGAZINE Total Circulation
(6/30/98 ABC): 1,974,679
Individual Subscriptions: 1,737,276
Single Copy Sales: 237,403
Cover Price: $3.95
Basic Subscription Price: $39.89/year
Average Subscription Price: $28.30
MONEY Demographic Highlights
199It's rare that a magazine can deliver such a large total audience that is also exceptionally successful and affluent. But advertisers have learned to count on MONEY for that rare combination of mass and class.
1999 Fall MRI Audience Profile
Audience (000) % Comp Index
Total 8,139 100% 100
Men 4,394 60.6% 126
Women 3,205 39.4% 76
Age (000) % Comp Index
18-34 2,038 25.0% 77
35-44 2,480 30.5% 135
45-54 1,775 21.8% 127
55+ 1,846 22.7% 82
Median Age: 43.1 Years
Education (000) % Comp Index
Att/Grad College+ 6,400 78.6% 161
Grad College+ 3,658 44.9% 202
HHI (000) % Comp Index
$40,000+ 6,354 78.1% 143
$50,000+ 5,841 71.8% 164
$75,000+ 3,821 47.0% 203
$100,000+ 2,444 30.0% 248
Median HHI $71,968
IEI (000) % Comp Index
IEI $35,000+ 4,384 53.9% 210
IEI $50,000+ 2,894 35.6% 284
Median IEI $46,015
Occupation (000) % Comp Index
Professional/Managerial 3,306 40.6% 201
Top Management 1,274 15.7% 175
Household Status (000) % Comp Index
Own Home 6,611 81.2% 115
Married 5,539 68.1% 119
Any Children in HH 3,650 44.9% 107
Home Value $200,000+ 2,474 30.4% 223
Source: 1999 Fall MRI
A High Concentration of High-Income Readers
1999 Mendelsohn Affluent Survey of adults with HHI of $70,000+
Adults (HHI $70,000+): 4,757,000
Income Reach % Comp
Median Household Income $113,757
Median Personal Income $69,160
Median Value of Securities Owned $211,074
Household Income $100,000+ 2,970,000 63.1%
Personal Income $75,000+ 2,068,000 44.0%
Own $100,000+ in Securities 2,814,000 59.8%
Age/Education/Profession Reach % Comp
Median Age 46.9 years
College Graduates+ 2,933,000 62.3%
Professional/Managerial 2,714,000 57.7%
Top Management 961,000 20.4%
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