Interactive Marketing Technology Inc. Records Product Sellout on the QVC Home Shopping Channel
HOLLYWOOD, Calif.--(BUSINESS WIRE)--Feb. 3, 2000--Interactive Marketing Technology Inc. (OTCBB:IAMK - news; IMT) today announced that its Jan. 23, 2000 appearance on the QVC Shopping Channel (Nasdaq:CMCSA - news) was a sell-out success. In a record 7.2 minutes, President and CEO Sandy Lang along with master plumber John Miller, the inventor of one of IMT's first exclusive products to hit the market named ``The Plumbers Secret,' sold out their entire allocation of product and have been invited back to QVC to appear as a Product of the Day, appearing for ten minutes at the beginning of every hour for a complete day of programming.
IMT began a national roll-out with its ``Plumbers Secret' product last quarter during the Christmas season with orders from such retail giants as K-Mart (NYSE:KM - news) that has sold thru over $1 million worth of the product in only 30 days with reorders expected shortly by the company. With Bob Vila serving as National Spokesperson for the product, IMT will continue to market the product through a massive direct response television and print campaign along with traditional retail outlets. ``The Plumbers Secret,' The Instant Drain Opener, is a drain opening product that is 100 percent safe and unclogs drains instantly through the use of an environmentally safe propellant, eliminating the need for products on the market today that use caustic, lye-based liquids.
The President and CEO stated, ``IMT believes that `The Plumbers Secret' will become a staple consumer product that will be found on retail shelves for many years to come.'
IMT is a value-added direct response marketing company that specializes in generating high levels of awareness for unique, proprietary consumer products directed to home and family. The company initiates brand-imaging to establish consumer recognition in the marketplace and contracts with well-known personalities to endorse the product. The company is currently rolling out a family of exclusive products in the areas of healthcare, fitness, entertainment, golf, fishing and hardware that will begin national media and print campaigns immediately. |
