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Politics : Formerly About Advanced Micro Devices

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To: steve harris who wrote (91497)	2/4/2000 6:19:00 PM
From: Charles R	Read Replies (1) of 1577592

<In an interview held in London, Dell told ZDNet UK News that although AMD was making good progress with its processor range, the technology it offered "was too fragile" for Dell customers. Asked if by 'too fragile' he meant there were incompatibility issues with AMD architecture Dell said, "Yes, and that's vital." Describing some of his customers as being at the "lunatic fringe" of computer use -- those users who are happy to remove and replace peripherals such as sound or video cards -- Dell said: "We found the AMD environment to be much more fragile... than equivalent Intel systems." He went on, "These are system issues that underlie the integrity of our own brand." > Interesting! Tells me that Dell is either out-of-touch or is being fed crap. Nonetheless, if I were a AMD sales guy I would see this as an opportunity. This guy has a well defined objection. In sales the philosophy is" "keep taking away the customers objections until he has no more - then you have a sale". May be someone like Cory G can post eloquently on that topic.

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