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Non-Tech : Ashton Technology (ASTN)
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To: Sir Auric Goldfinger who wrote (3256)2/5/2000 12:28:00 AM
From: Candle stick  Read Replies (1) of 4443
 
Hiya Auric, here is some reading for you. I love this guy, he reads you like a cheap paperback. Again, from the Richard Geist article found here: smallcapdigest.com

The Negative Use of the Obvious

Many concepts in the investment world are taken for granted, but these notions are easily
manipulated to appear anomalous. For example, a common ploy when discussing development
stage companies is to point out that the company has never reported any meaningful sales or
earnings. One could argue that such comments either reflects very little experience investing in
development stage companies, or that someone is attempting to turn the obvious into
frightening revelations. It contributes to the na‹ve impression that one should not invest in
companies, which have shown no profits. As a specialist in development stage companies, it
seems fair to say I have never seen a development stage company that has produced revenues and
earnings. But the negative use of the obvious creates a psychological feeling of estrangement in
us--e.g. how could I be so stupid as to invest in a company with no earnings or revenues"? The
distortion of common sense facts fosters a sense of enfeeblement in one's sense of self, as we feel
exposed to such an "obvious" mistake.
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