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To: Rande Is who wrote (19955)	2/5/2000 11:55:00 AM
From: Carolyn	Read Replies (2) of 57584

Re software for STBs, you should look at IATV. They are in all the digital boxes, and their software, in addition to all the interactive stuff, allows for "personalized" ads. By that, I mean te advertisers maximize their ad dollars by "pushing" ads the individual might be interested in. You might receive an ad for a Mercedes while your neighbor might get one for a Ford truck instead. <g> The key to IATV: they have at least 4 different revenue streams, while WGAT, WINK, etc. have only one.

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