Ames Department Stores (AMES) Message Board

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Microcap & Penny Stocks : Ames Department Stores (AMES)

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To: Richard Mazzarella who wrote ()	2/7/2000 8:54:00 AM
From: Arthur Tang	Read Replies (1) of 1911

We all know AMES is at a cross road. Right turn, $100 here we come. Left turn, store closings and consolidation will be a problem. This year the company is targeting $3.35 earnings January 2001. They will achieve it this way. New advertizing campaign, both TV and weekly flyers needs to change. The old ways got AMES $8.5 million per store. Kmart and Bradlees both change their format in their flyers to borderless and spaced more apart. The allure is pleasant presentation, a "come on" to visit the store. The flyers are higher class presentations. AMES is going towards Woolworth type 19th century presentation. Most items in the flyer are everyday prices. TV spot for discount days and items on discounts should be more selective, less items certainly not whole store wide discount. Too much price points given away sacrifices bottom line for better turn over. Some fine tuning is definitely needed. Merchandise reticketing should be stepped up, so customers will spend more time to price the products each week in the stores. Good luck, $100 here we come.

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