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Technology Stocks : 7th Level
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To: steve walsh who wrote (243)4/27/1997 4:19:00 PM
From: Nutty Buddy   of 1019
 
Who is buying ad space in PC Gamer magazine? Glad I asked myself.
Just for the heck of it, I did the figures from The May 97 issue
for software ads. Full page ads were only figured.

PC Gamer Magazine - May 1997 Issue 223 Pages(excluding front cover)

4 3 2 1
Page Page Page Page TOTAL TOTAL
Ads Ads Ads Ad PAGES ADS
---- ---- ---- ---- ----- -----
Activision 1* 7 2 20 10
GT Interactive 1 2 1 8 4
Interplay*** 2 2 6 4
Westwood Studios 2 2 6 4
Playmates Interactive 2 1 5 3
Accolade 1** 1 5 2
Electronic Arts 2 4 2
7th Level 1 1 3 2
Broderbund 1 1 3 2
Eidos Interactive 1 1 3 2
BMG Interactive 1 3 1
Virgin Interactive 1 3 1
Microprose 2 2 2
Sierra On-Line 2 2 2
TalonSoft 2 2 2
Fox Interactive 1 2 1
LucasArts 1 2 1
Ubi Soft 1 2 1
Access 1 1 1
Cryo Interactive 1 1 1
LIVE Interactive 1 1 1
Megamedia 1 1 1
Mindscape 1 1 1
New World Computing 1 1 1
SegaSoft 1 1 1
Telstar 1 1 1
THQ 1 1 1
---- ---- ---- ---- ---- ----
TOTALS 1 4 24 26 90 55

* Front Cover Fold Out ** Rear Cover Fold Out
*** Included Separate 4 Page Brochure (not counted)

---------------------------------------------------------------------
STOCK PERFORMANCES

Price Price Price Price Price 1997
25-Apr 31-Mar 28-Feb 31-Jan 31-Dec Return
------ ------ ------ ------ ------ ------
Activision 11.375 11.250 13.375 14.500 12.875 -11.65%
GT Interactive 6.562 7.125 7.875 7.750 7.125 -7.90%
Electronic Arts 20.125 26.625 31.250 31.875 29.938 -32.78%
7th Level 2.375 3.125 3.531 4.250 3.750 -36.77%
Broderbund 18.750 21.875 29.375 30.875 29.750 -36.97%
Eidos Interactiv14.125 13.375 16.500 15.250 12.000 +17.71%

------ ------ ------ ------ ------- -------
*Index 491.72 544.63 649.19 672.06 600.00 -18.05%

* Index based on $100 invested in each stock on 12/31/96
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