Not many dips lately... Interesting ASP article- ----------------------------- >CP Business News > >Are ASPs the next hot technology trend? > >TORONTO (CP) -- Analysts predict the blossoming demand for application >service providers will explode this year, making investors chase after >software rental companies the way they flocked to Microsoft competitor >Linux in 1999. > >So-called ASPs are companies that own gigantic, complex network servers >and enable customers -- many of them e-commerce businesses -- to rent >software services through private lines or the Internet, freeing them >from the need for in-house computing systems and staff. > >"We believe this is going to fundamentally change the way companies >acquire software down the road," says Cameron Dow, a Toronto-based >technology analyst at International Data Corp., who compares the ASP >phenomenon to leasing a car. > >"It's all bundled into a monthly payment customers can afford." His >company predicts the ASP sector will grow to $200 million next year in >Canada, while the international market is expected to be worth $20 >billion US by 2003. > >Bill Ste. Marie, president of Group West Systems, a Burnaby, B.C., >computer systems integrator which has become an ASP in the last year, >said the market is growing because rapidly changing technology forces >companies to go through costly regular upgrades of hardware and >software. > >"Applications nowadays are a lot broader and have to do a lot more and >are on a broader base of technology than they used to be," he explained. > >"That leads to a higher cost of ownership and that's why people don't >want to own these systems any more -- they want to amortize that >ownership over a lot more users." His customers, most of them clients >for whom his company used to set up internal computer networks, were >easily wooed to the new business paradigm where they pay a flat monthly >fee for a variety of software applications. > >"It's not even switching the technology, it's switching the way it's >delivered," Ste. Marie said. "The fact that the server is sitting over >here rather than over there at the customer's business makes very little >difference." Not surprisingly, Nortel Networks, Canada's telecom >Goliath, already has begun to carve out its niche in the ASP market. > >Nortel struck an alliance last month to bundle its network equipment >with hardware from Hewlett-Packard Co. and software from HP and three >startup companies. The five firms will sell the packages to Internet >service providers and other companies. > >Nortel has also announced a $200 million US deal to provide >telecommunications infrastructure for Einsteinet, a German ASP, and the >company plans to make another ASP-related announcement within days. > >This flurry of business is grounded in Nortel's belief that thousands of >businesses will shift billions of dollars in the coming years from >traditional computer networks to Internet-based alternatives. > >The Brampton, Ont.-based company would profit handsomely from such >e-business growth because it already supplies three-quarters of the >telecommunications infrastructure for today's global computer network. > >But will companies be willing to give up the security that having an >in-house system and support staff gives?" The security aspect is a >fundamental one," said Peter Cellarius of Nortel's ASP division. "But we >believe it is addressed." Nortel is providing a power structure for >ASPs which will be virtually immune to system failure, Cellarius added. > >"With Einsteinet we're actually building two data centres, so even if >you were to take out one in a tactical nuclear strike, the other one >would switch over and continue functioning." If a server crashes, he >noted, there are many backup servers in place to ensure precious data >won't get lost. > >Gwen Cogshell, director of circulation at Sosland Publishing Co. in >Kansas City, Mo., said she was initially reluctant to go to an ASP for >her company's network needs. It meant wiping out a room full of >computers and letting go of three employees. > >"I was accustomed to having the computer equipment and staff in the >office," she explained. "But with times changing there was no way, from >a financial standpoint, to be able to keep up with the technological >changes and stay afloat. This is where the future is." Nowadays, the >company contracts out all the computer processes for Sosland's >distribution arm, but Cogshell said she has no security concerns. "I >don't have any concerns at all. It's worked very well." ASPs might solve >companies' e-commerce problems, but don't they create a human resources >disaster? Cellarius believes just the opposite is true. > >"There is generally a shortage of good (information technology) staff, >so it's a question of where those people will fit next rather than will >they have jobs in the future," he said. > >In fact, International Data's Dow added, the lack of skilled technology >workers is partly fuelling the demand for ASPs. > |