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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: Mark Marcellus who wrote (2219)2/8/2000 12:59:00 AM
From: DanZ  Read Replies (1) of 5582
 
Mark,

I'm not sure why you think it's too late to run advertisements for Zicam. If someone has a cold and sees a Zicam ad, they might try it. This is the middle of the cold season and I think they should be advertising right now. People get colds year-round, so I would expect to see ads continue through spring and summer, although maybe not as many. I just saw an ad for Alka Seltzer cold medicine on TV. Perhaps you should send them an email to tell them that it's a waste of money to run ads because the cold season will be over in two months. You might mention that you don't think they should try to increase awareness for their product at the height of the cold season.
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