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Strategies & Market Trends : Rande Is . . . HOME

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To: BANCHEE who wrote (20106)2/8/2000 10:55:00 AM
From: BANCHEE  Read Replies (1) of 57584
 
BDE

Looks like they are going to make a big push
with their auction channel. com......4 new executives....

Company Press Release

Top Auction Executives Go High Tech

Christie's, Sotheby's and e-Bay Executives Appointed to Senior Management Team of the Auction
Channel.com

NEW YORK, LONDON AND LOS ANGELES--(BUSINESS WIRE)--Feb. 8, 2000--Ron Chaimowitz, Chief Executive Officer of The Auction Channel, a
wholly owned subsidiary of Brilliant Digital Entertainment, Inc. (AMEX: BDE - news), announced today the appointment of four senior executives to his New York
management team. Catherine Elkies, Executive Vice President, Robert Goff, Vice President of Content and Community, Tiffany Dubin, Vice President of Marketing,
and Elyse Luray Marx, Vice President of Collectibles.

Mr. Chaimowitz commented, ''We believe these key additions to The Auction Channel team will provide the intelligence and experience to launch exciting auction
entertainment programming as well as have a strong impact on the entire booming collecting industry. This new team of auction and entertainment industry executives
provides extensive auction, television, Internet and media know-how that will propel The Auction Channel to a leadership position in the online auction and interactive
television industries.''

Catherine Elkies, Executive Vice President, will direct global sales and market development. She has over a decade of experience in the auction industry, most
recently serving as President of Christie's East and previously as managing director of Christie's Los Angeles. During her 12-year tenure with Christie's, Ms. Elkies
successfully expanded a regional office into Christie's West Coast headquarters and directed the U.S. collectibles market. She achieved record sales at Christies East
and formed co-branding partnerships with People Magazine, New York Magazine, Absolut, Bombay and Vera Wang, among others. She is an auctioneer and has
presided over such notable sales as Eric Clapton and Marilyn Monroe.

Robert Goff, Vice President for Content and Community, will oversee the site's editorial, web chats, price guides, as well as co-branding opportunities on the site.
Prior to joining The Auction Channel, Mr. Goff was a key strategist behind eBay Great Collections. He formerly held marketing and business development positions
with eBay, during which he successfully initiated development deals with ABE Books, eArtGroup.com, prominent art and collectibles dealers, and an advertising and
content relationship with Art & Auction Magazine. Mr. Goff was also one of eBay's principal liaisons with Butterfield & Butterfield. Prior to working for eBay, he
was the collecting and auction industry writer for Forbes magazine.

Tiffany Dubin, Vice President of Marketing, will be responsible for all the visual, strategic and creative aspects of the brand development. As the founder and former
director of Sotheby's Fashion Department, Ms. Dubin was responsible for launching fashion-based theme sales that focused public interest in popular new collecting
categories including wearable fashion, fashion photography, illustrations and accessories. Many observers credit these sales with the skyrocketing interest in the
vintage market. Ms. Dubin was also responsible for the first catalogue advertising and luxury co-branding relationships for Sotheby's. She is co-author of a
forthcoming book from Harper Collins, Vintage Chic, due out in September.

Elyse Luray Marx, Vice President of Collectibles, will oversee the expansion of the collectibles market and new category development. Previously, Ms. Luray Marx
worked for Christie's for over ten years. As Director of the Collectibles Department at Christie's in New York, she was responsible for overseeing all areas within
the department including sports, film, rock and roll and television memorabilia, animation art, toys, posters and special collections. She was instrumental in developing
new markets for Christie's East in New York, most recently establishing the Arms and Armor, Wine, and the Western Memorabilia Departments. She was also an
auctioneer at Christie's. Ms. Luray Marx has appraised or sold personal property for numerous celebrities and corporations including Chuck Jones, the NBA, Fox,
Warner Bros, Universal and other major studios. She also catalogues and lectures about the collectibles market, and has appeared on the Today Show, CNN,
ABC, CNBC, the Antique Road Show and various other programs.

Kevin Bermeister, Brilliant Digital's President commented, ''We are very pleased with the strong group of senior executives Ron has recruited and believe it is a
powerful sign of the promising direction The Auction Channel is taking to be attracting such proven and experienced professionals.''

About The Auction Channel

A division of Brilliant Digital Entertainment, Inc., The Auction Channel (http://www.theauctionchannel.com) is the foremost interactive television and Internet company
offering live coverage of auctions and unique auction related programming. Television viewers and Internet users around the world can watch content broadcast via
satellite and cable. The Auction Channel's revolutionary NetBidLive(TM) and Interactive Bidding System(TM) technology allows participants to use the Internet or
their touchtone telephone to place competing bids at the same time as bidders in the actual auction room, while watching the action live from their home televisions or
personal computers. The Auction Channel provides services to major auction houses including Christie's South Kensington, Phillips, Bonhams, Allsop & Co., Brooks
and Antiquorum.

About Brilliant Digital Entertainment

Brilliant Digital Entertainment is a pioneering entertainment content provider and technology developer for the converging Internet and television markets. The
Company is focused on two principal market segments: (1) The development and distribution of 3-D, digitally animated interactive content, distinguished by its small
file sizes, shorter download times and full-screen images, developed using Brilliant's proprietary software; (2) Live Internet and television auction broadcasts as well
as real-time Internet and telephone bidding and e-commerce services, in conjunction with top auction houses, through its The Auction Channel subsidiary. More
information on Brilliant Digital Entertainment may be found at multipathmovies.com and on The Auction Channel at auctionchannel.com.

Information about Forward Looking Statements

Statements in this news release that relate to Brilliant Digital Entertainment's projection of adoption of 3-D animation on the Internet are forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. Actual circumstances
may differ materially due to a variety of factors set forth in Brilliant's most recently filed Form 10-KSB report and 10-QSB report and are available from Brilliant
Digital Entertainment's Investor Relations department and may be obtained by calling or writing to our investor relations company, Jaffoni & Collins at 212-835-8500
or bde@jcir.com.

Contact:

The Auction Channel:
Tiffany Dubin
Vice-President of Marketing
917/639-4249
tiffany_dubin@yahoo.com
or
Investor Relations:
Jaffoni & Collins
David Collins
212/835-8500
bde@jcir.com
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