Business Editors/High Tech Writers
NEW YORK--(BUSINESS WIRE)--Feb. 8, 2000-
E-Communications Firm and Wireless Developer Will Team to Jointly Develop Applications
K2 Design, Inc. (NASDAQ: KTWO, KTWOW), the full-service e-communications firm, and ThinAirApps, a leader in wireless information access software, today announced a partnership to jointly develop and market wireless applications for business-to-business and business-to-consumer clients.
As part of the revenue sharing agreement, product designers, producers, strategists, interface designers, engineers and technologists from both firms will work together to identify and create user-centric applications tailored for mobile and wireless devices. These devices will include mobile phones, watches, and handheld Personal Digital Assistants (PDAs).
"As the Web continues to migrate to wireless devices, the combination of K2's expertise in Web-based business strategies and marketing solutions and ThinAirApps' expertise in wireless information access software are a winning pair," said Mark Flaherty, ThinAirApps' director of product management. "Our two companies will be able to create high quality solutions to meet the needs of our mobile society."
According to a recent Banc of America Securities report by Wireless Equipment analyst Mark McKechnie, the market for wireless access to Web-enabled information using the wireless access protocol (WAP) is rapidly developing. The report states that the number of wireless Internet subscribers globally is projected to increase to approximately 70 million by 2001.
"This announcement is part of K2's expansion of its services to provide multi-channel solutions," said Douglas Cleek, K2's chief creative officer. Matthew de Ganon, K2's executive chairman added, "Wireless messaging is a natural extension of K2's ability to implement a wide variety of solutions using our W3 Organizational Modeling(TM) process. Because of their advanced platform, ThinAirApps is a perfect partner for us to work with."
About ThinAirApps
ThinAirApps, LLC is a leader in wireless information access software providing the most open platform for extending information to any wireless device, with a focus on building applications that reflect the way people live and work in a mobile society. The company is committed to delivering the highest quality, most affordable products for end users, businesses and service providers. For more information on ThinAirApps, LLC, please visit:
thinairapps.com.
About K2 Design
K2 Design, Inc. (NASDAQ: KTWO - news, KTWOW - news), based in New York City is a publicly traded, full-service e-communications company. The firm combines award-winning
creative with cutting-edge marketing, media and technical expertise to deliver a measurable return on investment on Web-based initiatives. K2's proprietary techniques include W3 Organizational Modeling(tm) and Insight Marketing Surveys(tm), which provide digital business solutions for global organizations. K2 clients include Hewlett-Packard, Philips Lighting, NCR, Puerto Rico Convention Bureau, Sony Online Entertainment and Standard & Poor's. More information about K2 is available on the World Wide Web at www.k2design.com. |
