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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: Lone Star who wrote (72829)2/9/2000 8:40:00 AM
From: EtTuBrute  Read Replies (2) of 108040
 
BWEB: Big news IMHO!!! going B2B in addition to push technology.

New BackWeb Sales Accelerator 2.0 Enhanced for
Business-to-Business and Extranet Applications


WEDNESDAY, FEBRUARY 09, 2000 8:05 AM
- BusinessWire

SAN JOSE, Calif., Feb 9, 2000 (BUSINESS WIRE) --

New Java Architecture, Offline Browser Interface, and Automated

Publishing Streamline Mission-Critical Partner Communications BackWeb(R) Technologies
(Nasdaq:BWEB), a leading provider of push for e-business solutions, today unveiled BackWeb
Sales Accelerator 2.0, the next generation of its popular solution for empowering the sales chain
with mission-critical communication, delivery and feedback capabilities.

BackWeb Sales Accelerator 2.0 features several enhancements designed to streamline
business-to-business communication -- particularly among trading and business partners that
use different computing platforms.

"The importance of getting the right information at the right time to partners, resellers and
employees has never been more vital," said Todd Johnson, vice president of marketing at
BackWeb Technologies. "BackWeb Sales Accelerator 2.0 simplifies the often complicated
process of communicating both inside and outside the firewall with a host of new features
designed especially for business-to-business applications.

"BackWeb Sales Accelerator 2.0 allows companies to build and maintain productive and
profitable relationships with partners, resellers and sales organizations."

BackWeb Sales Accelerator allows companies to focus the attention of their resellers, partners
and sales force on critical messages and alerts so they can react to important business and
market changes.

BackWeb's on-going, proactive communication capabilities also enable companies to strengthen
their relationships with partners and resellers by keeping them constantly informed -- and
eliminating the need for them to spend time looking for updated information and documents every
time they need them.

BackWeb Sales Accelerator 2.0 Enhancements BackWeb Sales Accelerator 2.0 incorporates a
broad range of new features and capabilities that allow Global 2000 companies to automatically
deliver time-sensitive, mission critical information and content to targeted recipients both inside
and outside the firewall.

-- A new Java(TM) architecture that allows BackWeb Sales Accelerator
2.0 to fit seamlessly into multiplatform, business-to-business
and extranet environments. With its new Java/Servlet based
architecture, the BackWeb Sales Accelerator 2.0 server will be
able to run in the heterogeneous environment of
business-to-business systems.

-- A new, browser-based client interface offers a unified,
easy-to-use interface for publishing, subscribing to, and viewing
content. With the new interface, recipients can view delivered
content in a browser interface even when they are offline. They
can also access all online and offline capabilities through a
single user interface. With Sales Accelerator 2.0, automatic
updates can be received anytime the user is online, so critical
documents can be kept up-to-date and accessible 24 hours a day.

-- A new Permission Groups setting provides flexible deployments and
operations of the BackWeb Sales Accelerator, minimizing
maintenance and operation costs. The permissions settings allow
authorized usage of the BackWeb Sales Accelerator by many groups
of people, enabling companies to deploy and administer a single
instance of the application for different uses. With this new
feature, companies can assign viewing permissions and rights to
entire groups, each with specific access settings. The Permission
Groups setting gives BackWeb Sales Accelerator 2.0 the
information it needs to automatically send appropriate
information to approved recipients. The new feature minimizes
maintenance and operations costs, and allows companies to exert
better control over content delivery.

-- Automated publishing features give companies greater control over
the content they send, and offer more flexibility than ever
before. With BackWeb Sales Accelerator 2.0, companies can
automatically publish content from existing business systems,
file servers or the Web to keep sales personnel, partners and
resellers up-to-date with as little publishing effort as
possible. The new release allows companies to automatically
target recipients by topic or language, and even such specific
criteria as the user's operating system, CPU, or color, sound and
monitor capabilities.

-- A new online viewing capability allows users who may be away from
their primary PC to view or download BackWeb Sales Accelerator
content via any standard Web browser - even if that system does
not have BackWeb client software installed.

-- Windows(R) 2000 support. BackWeb clients that ship with the new
BackWeb Sales Accelerator V2.0 application will support the

upcoming Microsoft(R) Windows(R) 2000 operating system. BackWeb Sales Accelerator 2.0
includes a host of other features, such as: enhancements to user administration functions; a
hierarchical group structure that eases the process of defining groups for targeting content;
predefined subscriptions that ensure content is delivered to users who need it most; more flexible
user lists for automatically delivering targeted content; and numerous approval and workflow
enhancements.

The new release also includes other enhancements to BackWeb Sales Accelerator's Market
Intelligence Module and Automated Encyclopedia Module. The Automated Encyclopedia module
offers organization of documents by topic and an enhanced subscription and alerting mechanism.
The Market Intelligence Module provides a Web-based administrative interface and new content
processing capabilities.

With BackWeb's patented Polite(TM) push technology, Global 2000 companies can deliver
multimedia-rich digital packages of any size or format, including audio, video, graphics and html.
BackWeb's Polite Agent(TM) avoids disrupting the consumer by using only available bandwidth
and politely delivering the information in the background. This minimizes any impact on the
network or on the recipient's system.

Pricing and Availability BackWeb Sales Accelerator 2.0 will be available in Q1 2000. For pricing
and licensing, please contact a BackWeb sales representative or reseller.

About BackWeb Technologies BackWeb Technologies is a leading provider of push for
e-business solutions that enable companies to communicate time-sensitive, business-critical
information throughout the extended enterprise of customers, partners and employees. Via
Internet-based applications and proactive portals, corporations such as Cisco, Compaq,
Hewlett-Packard, and Schlumberger Dowell have deployed BackWeb's Polite(TM) push Internet
infrastructure for managing critical changes for key e-business and customer service
applications.

BackWeb Technologies is headquartered in San Jose, and Ramat-Gan, Israel. For more
information, visit its web site at www.backweb.com or call 800/863-0100.

Safe Harbor Statement. Statements in this news release which are not purely historical are
forward-looking statements within the meaning of the U.S. Securities laws, including statements
regarding any benefits from the use of BackWeb Sales Accelerator 2.0, Windows 2000 support,
and any other beliefs, plans, expectations or intentions regarding the future. Actual results could
differ materially from those in such forward-looking statements. Factors that could cause actual
results to differ materially include unforeseen software errors and the risks and uncertainties
detailed from time to time in BackWeb's periodic reports and registration statements filed with
the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any
forward-looking statements contained in this press release.

Note to Editors: BackWeb is a registered trademark and Polite and Polite Agent are trademarks
of BackWeb Technologies. All other trademarks are the property of their respective owners.

Copyright (C) 2000 Business Wire. All rights reserved.
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