T.ADX ...holy schmoly!!!
ADX: TSE
TORONTO, Feb. 9 /CNW/ - Advantex Marketing International Inc. and Bell
Mobility announced today that CIBC Aerogold cardholders will enjoy wireless
remote Internet access through their Bell Mobility PCS digital phones to the
more than 450 participating Advantex restaurants, golf courses, country inns,
resorts, and entertainment venues across Canada where they can earn DOUBLE or
TRIPLE Aeroplan Miles.
CIBC Aerogold cardholders will be able to wirelessly access participating
Advantex merchants quickly and easily by simply launching the mobile browser
on their Bell Mobility PCS phone and selecting ADVANTEX from the menu.
Cardholders will be able to choose a participating Advantex merchant and make
dinner reservations, secure tee times, reserve rooms, or call through to
TicketMaster to purchase tickets to participating events.
"Bell Mobility's PCS service adds enormous value and convenience for CIBC
Aerogold cardholders and a powerful new promotional channel for our merchant
partners," stated Randall G. Munger, Chairman and Chief Executive Officer of
Advantex Marketing.
"The value of remote wireless Internet access is even more significant in
light of the CIBC Aerogold ADVANTEX shopping portal launching in late Spring
2000," continued Munger. "Cardholders will be able to shop online at
participating e-retailers through their PCS phone 24 hours a day from anywhere
in Canada."
"When it comes to delivering wireless Internet services to Canadians,
Bell Mobility is more than just talk," said Charlotte Burke, VP Services
Development, Bell Mobility. "We were the first PCS company in North America to
put an Internet Browser into the PCS phone. Today, we offer the largest array
of wireless Internet services in Canada and, together with Advantex, we are
delivering on our commitment to bring our customers the best of the Web."
Advantex owns and operates the successful CIBC Aerogold ADVANTEX Benefit
program, a fully integrated feature of the CIBC Aerogold VISA credit card.
CIBC Aerogold cardholders automatically earn DOUBLE or TRIPLE Aeroplan Mile
awards through the CIBC Aerogold ADVANTEX program when making purchases at a
network of over 450 participating restaurants, golf courses, country inns and
specialty resorts in Canada. An additional 4,500 restaurants in the United
States will be launched in April. CIBC Aerogold is the number one gold VISA
credit card in Canada. Air Canada's Aeroplan Program is Canada's most popular
frequent flyer program.
Advantex's wireless application was built by T4G Limited, a Toronto based
wireless solutions developer, and is based on the XMLEdge software platform
from MobileQ.com in Toronto.
Bell Mobility is the first PCS company in North America to put an
Internet Browser into the PCS handset. Mobile Browser users can access and
view a number of Internet sites specifically adapted for small display
screens. Mobile Browser is currently available on a number of Bell Mobility
Digital PCS phones, including the NeoPoint 1000 and Qualcomm's QCP-2700F,
QCP-2700 and QCP-2760. In future, new phones from Bell Mobility, such as
Motorola's Digital StarTAC and Samsung's SCH-3530, will also be '.com-ready'
at introduction, enabling users to access Mobile Browser services anywhere,
anytime.
The Bell Mobility Inc. family of companies provides a complete range of
wireless communications solutions -- cellular, paging, data, satellite, PCS
and airline passenger communications services -- to over 2 million Canadian
customers. For more information on Bell Mobility, visit their website at
bellmobility.ca
About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a diversified loyalty marketing
firm, with a 17 year history in the marketing services field throughout North
America. The Company's client base is comprised of large financial
institutions, packaged goods manufacturers, daily newspapers, major retailers,
independent and chain restaurant operators, golf courses, country inns and
resorts. The Company excels at creating loyalty marketing programs around a
core value-added consumer proposition designed to generate new business and
promote customer loyalty for its corporate and merchant partners. Advantex is
a public company, traded on the Toronto Stock Exchange under the symbol "ADX".
Our web site is www.advantex.com
-0- 02/09/2000
/For further information: Lisa S. Levstein, Manager, Communications,
Tel: (416) 481-5657, ext. 260, E-mail: lisa.levstein(at)advantex.com/
(ADX.)
CO: Advantex Marketing International Inc.; Bell Mobility
ST: Ontario
IN: TLS
SU: PDT |
