Canada - new customer
Video Headquarters Inc. Announces Expanded Online Business Presence
Wed Feb 09 09:19:00 EST 2000
CALGARY, Alberta, Feb 9, 2000 (BUSINESS WIRE) -- Trevor M. Hillman, President
and Chief Executive Officer of Video Headquarters Inc. (CDNX:VHS) in conjunction
with its development partner, Web Capital Group Inc. (OTCBB:WBCG), is pleased to
announce the strategic positioning of its Internet subsidiary and name change of
TheMovieSource.com Corp., to E-Trend Networks, Inc.
E-Trend Networks, Inc., a Nevada Corporation, has undergone a process of
significant growth over the past several months as the Company has transitioned
to become a premiere Vertical Portal "Vortal" for entertainment e-commerce.
Originally conceived as TheMovieSource.com, an e-commerce web site to engage in
the sale and distribution of filmed entertainment, E-Trend Networks has grown to
become a "vortal" of several networked entertainment-related e-commerce web
sites. Using proprietary and state-of-the-art technologies including Net
Perceptions for real-time sales recommendations and icontact for real-time,
online customer service and sales assistance, E-Trend Networks' e-commerce sites
are initially slated to include the sale of VHS and DVD formatted filmed
entertainment, music, video games and software. In the near future, and with the
imminent launch of TheMovieSource.com, the Company expects to expand its list of
entertainment products and services so as to become the premiere vortal on the
Internet for entertainment related products and services.
E-Trend Networks will continually grow the depth of its entertainment marketing
presence both virtually and through bricks and mortar retail networks. The
Company plans to execute its strategic expansion through its own development of
entertainment-related web sites, as well as the acquisition of virtual and
physical entertainment retailers. To this end, the Company is currently
negotiating strategic acquisitions and alliances to greatly enhance the depth of
its product and service offerings.
The company's strategy includes the creation of aggregated cross-portal user
demographic profiles, which with the assistance of Net Perceptions and icontact,
will aid in referring qualified leads and generating targeted offers within the
E-Trend Networks vertical market, as well as to it's strategic partners. Based
on demographic data gathered, the Company's online sales representatives will
provide customers with tailored sales recommendations, and will successfully
create human relationships online. E-Trend Networks web sites will further
extend their virtual reach with the implementation of the Company's
industry-leading affiliate program. Offering its affiliate partners up to 30 per
cent of gross profit, the Company's web sites will provide a full
sales-bolstering proprietary toolkit to its affiliate partners.
Commenting on the expanded business opportunity, Mr. Hillman said, "By focusing
on the entertainment market, we believe E-Trend Networks will provide a broad
set of products and services tailored to our entertainment-loving target
audience. We are convinced that our customers will embrace the timely and
relevant offers presented to them, and thus a greater number of browsers will
become purchasers. The consumer will not have to look any further than E-Trends
Networks' web sites for all their entertainment needs."
The first of E-Trend Networks' subsidiary sites, TheMovieSource.com, is slated
to launch in February 2000. TheMovieSource.com will be a price leader and
definitive source for over 100,000 filmed entertainment and top-selling music
titles.
With regard to E-Trend Networks' anticipated effect on the profitability of
Video Headquarters Inc., Mr. Hillman said,"Fiscal 2000 has been a time of record
revenues and profitability for Video Headquarters. The formation of E-Trend
Networks will be another significant milestone in our aggressive expansion. The
creation of E-Trend Networks heralds a strategic move on the part of the Company
to diversify its revenue streams and insulate our traditional retail presence
from the potential effects of technology."
About Video Headquarters Inc.
Video Headquarters Inc. is a dynamic, rapidly growing chain of video rental and
home entertainment specialty stores that delivers industry-leading returns for
its investors. With 30 retail store locations, the Company provides both urban
and rural customers with high quality, well stocked and conveniently located
stores. Video Headquarters stores range in size from 4,000 to 7,000 square feet
and carry approximately 10,000 units each of rental stock consisting of VHS
video tapes, DVDs, Nintendo 64 games, Sega Dreamcast games, Sony PlayStation
games and many locations now carry a broad selection of CD music titles. The
Company's web site is available at video-headquarters.com.
The Canadian Venture Exchange has neither approved nor disapproved of the
contents of this release. |
