WATERTOWN, Mass.--(BUSINESS WIRE)--Feb. 9, 2000--Primix Solutions Inc. (NASDAQ:PMIX.O), a premier strategic Internet services (SIS) firm, today announced that it partnered with Greenfield Online to create QuickTake.com(SM), a new online do-it-yourself survey tool designed to capture immediate directional feedback from more than 60 percent of the Internet population.
QuickTake lets businesses use a pre-defined or fully customized question template to create a survey, distribute it across the Internet, and manage and interpret incoming responses. The survey can be used to test consumer reactions to ideas, products, concepts, packaging and political issues, before risking time, money or
reputation on more in-depth, high-end statistical research studies.
What used to take weeks or even months to accomplish with traditional information gathering tools can now be accomplished within hours.
Greenfield Online, a full-service market research provider, engaged Primix to help get the QuickTake e-Business off the ground. Primix provided technical, creative and strategic consulting for the QuickTake.com site, including assistance with online branding, user interface design, e-business strategy, development, systems
integration and testing.
"Primix worked with us from the beginning, helping us not only build a great site, but also an e-business," said Mark Hardy, general manager of QuickTake.com, a division of Greenfield Online. "Their ability to integrate creative design, e-commerce technologies, and business strategy allowed us to develop an innovative, fully automated, online service that will set a new standard in the way business decisions are made."
"QuickTake is one of the most innovative and powerful e-businesses we've ever taken part in," said Mike Troiano, president of Primix Solutions. "We're proud to have helped Mark and his team realize their vision for a more powerful way to get businesses the information they need in time for them to make betterdecisions. We're already using the system ourselves," added Troiano, "to validate business case assumptions for other dot-com clients within our e-Catalyst program."
QuickTake.com is a scalable, flexible site based on the Microsoft(R) Internet Information Server (IIS) and Site Server Commerce Edition e-Commerce platform, and was designed to adapt to accommodate future business requirements, increased usage levels and the introduction of new products and services. The site uses Microsoft Transaction Server and SQL Server 7.0 for processing and storing surveys and results, and BIG/ip(R) from F5 Labs for load balancing. Credit card information and other confidential transactions are secured using Secure Sockets Layer (SSL) technology. The site was performance tested using Mercury Interactive's LoadRunner(R) testing tools through a recently announced partnership with Primix Solutions.
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