RAINFOREST CAFE Message Board

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Non-Tech : RAINFOREST CAFE

RAIN 5.850

-7.7%

10:32 AM EST

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To: Richard Phillips who wrote (4688)	2/9/2000 7:19:00 PM
From: Ted The Technician	Read Replies (1) of 4704

Richard, They need to have a consistant marketing strategy - are they targeting the high-end high-price, high service market? or are they targeting the low cost, low service, low price market? The food and service wasn't the tops, but they charged "high" prices. They gave too much food in some cases, yet that pizza was a small one. Hopefully the new owner will be able to turn it around. This has been a costly learning experience for me... I've learned that an investor should be careful of owning "hot theme restaurants" (those that open at capacity) after the company rate of growth begins to slow. Eventually, the drop in same store sales will pull down the overall growth in sales from new store openings. Best of luck to all of you! Ted the Technician

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