NEWS: February 10, 2000 05:15
LION Enhances America Mortgage Online for Improved Consumer Experience
Consumer E-mail Newsletter by Syndicated Columnist James Woodard Highlights the Improvements
DENVER, Feb. 10 /PRNewswire/ -- Lioninc.com, the wholly owned subsidiary of LION Inc. (OTC Bulletin Board: LINC), announced today that America Mortgage Online (www.amo-mortgage.com) has added new features to enhance the consumer's experience.
Highlighting America Mortgage Online's new enhancements is the Consumer E-mail Newsletter. James M. Woodard, a nationally syndicated newspaper columnist, writes this E-mail newsletter on real estate news and trends. Each month, consumers receive a timely article about real estate financing via E-mail that introduces new developments, ideas and information about buying, selling and financing a home.
"Consumers are often baffled and frustrated by all the new mortgage programs, along with evolving rules and regulations that control the mortgage industry. This is the top subject of letters and E-mails I receive from readers of my nationally syndicated newspaper column on real estate news and trends," said James Woodward. "They want an understandable explanation of what is happening with mortgages, and how it affects them. The Consumer E-mail Newsletter is a great way to communicate this information."
Rate Alert is another new feature available on America Mortgage Online. Rate Alert notifies consumers via E-mail when one of the participating brokers or lenders have the interest rate that they requested. It is a great way to find the best rate available when refinancing or looking to lock-in a loan.
In addition to the new features, America Mortgage Online's navigation has been revamped to make it easier for consumers to find the information they want.
"Previously, some of the more obscure pages on the site were only accessible after several clicks. Now each of the more than 1,500 pages are within three clicks and most are within two clicks of any other page," said Chuck Aikens, general manager of LION's consumer products. "This efficient navigation also is very intuitive. We wanted to create a site that was comprehensive in nature, but still very easy to use for first-time homebuyers."
America Mortgage Online, one of the original Internet mortgage portals, remains a leading consumer destination with over 7 million hits and 600,000 unique visitors per month. America Mortgage Online provides real-time interest rate quotes from hundreds of local and national mortgage brokers and lenders from across the country and enables consumers to directly pre-qualify and apply with these participating mortgage companies. This site also provides consumers with a vast amount of mortgage information, mortgage calculators and numerous directories for specialized loan programs.
About Lioninc.com
Lioninc.com is a pioneer provider of online business-to-business products and services since 1995. It has emerged as the premier provider of cutting-edge Internet products for the over $1 trillion mortgage industry. Lioninc.com brings together borrowers, real estate companies, mortgage brokers, mortgage lenders and financial institutions in order to facilitate home loans in a quick, easy and efficient manner.
Lioninc.com's headquarters is located at 2201 Lind Ave. SW, Renton, WA 98055. Telephone: 800-546-6463. Fax: 425-902-4141. For more information, visit the company web sites at www.lioninc.com and www.lionchoice.com. For more information on LION, Inc. (formerly Plenum Communications) visit www.lioncorp.net.
Actual results will vary because of factors such as: mortgage market trends, interest rate changes, housing/consumer trends effecting home purchases, internet competition, risks of system interruption, management of potential growth, risks of new business areas, new internet technology, joint-marketing and sales agreements, strategic alliances and other issues discussed in the company's Form 10-KSB and 10-QSB reports which are on file with the Securities and Exchange Commission.
SOURCE Lioninc.com
/CONTACT: Tim Bader, Public Relations Manager of Lioninc.com,
800-546-6463, or tbader@lioninc.com/
/Web site: amo-mortgage.com
/Web site: lioncorp.net
(LINC) |
