SEVT news:
February 10, 2000 12:04
Summit Announces Direct Response Television Advertising Campaign
LONGVIEW, Texas, Feb. 10 /PRNewswire/ -- Summit Environmental Corporation, Inc. (OTC Bulletin Board: SEVT), announced the initial airing of its Direct Response
Television Advertising Campaign on February 9.
Completion of the 60 second spot by Main Street Digital Studios / DVStore, Inc. is now underway. The campaign features actual interviews with people who have used
Firepower911(TM) to prevent fires from escalating to uncontrollable emergencies which would have produced property loss if it were not for Firepower911(TM) and it's
fast effective extinguishing of spot fires along with it's ease of use.
Firepower911(TM) is one of the flagship products of Summit Environmental.
Firepower911(TM) is a rated fire extinguisher in an aerosol can. It is a one of a kind product. There is no pin to pull, no hose to point or gauge to check to see if it is charged. You simply use Firepower911(TM) like a can of hair spray or air freshener. Point in the direction and spray at the fire. It is that simple!
During the week of January 24-28, the United States was blanketed with a major snow and ice storm. When the snow and ice hit Longview Texas, the storm forced everyone to stay in their homes and prevented all, except emergency, transportation.
A family, whose home was without power, was sleeping in front of their fireplace and using a camping cook stove to cook in their kitchen. The cook stove began to leak, the kitchen caught on fire and the traditional fire extinguisher they had, would not work after pulling the pin and pointing the hose.
The lady of the house remembered she had another fire extinguisher. She found her can of Firepower911(TM) and quickly extinguished the kitchen fire. As they later
said, "due to the icy conditions, the fire department could not have gotten here in time, in fact, they could not have gotten here at all."
Summit CEO, Keith Parker said, "we are excited to have learned that our product performed its service in a crisis situation. This event is exactly what our product is
designed to combat. We are fortunate to have had this opportunity and it comes at a time that we are preparing for our first national advertising campaign."
Summit has contracted with United Telemedia to conduct a 60 day national test market before going nationwide. The commercial will run in 20 selected cities beginning February 28, 2000. Summit will receive 2000 airings of it's
Firepower911(TM) commercial, 1000 each 30 days of the 60 day program.
United Telemedia, L.L.C. (UT) is a wholly owned subsidiary of Tiger Eye Broadcasting Corp. and was created to take full advantage of the exploding and multibillion dollar direct response and per inquiry industry. UT specializes in
identifying new direct response ("DR") television products by working directly with the companies and manufacturers who create them. Properly positioned in the industry, UT provides small, medium, and large companies as well as
manufactures, direct access to a vast array of television consumers, through direct alignment with television stations and major networks across the country.
For more information contact Keith Parker, CEO, at 800-522-7841.
Except for the historical information contained herein, the matters set forth in
today's presentation are forward-looking statements within the meaning of the "safe
harbor" provisions of the private securities litigation reform act of 1995. These
forward-looking statements are subject to risks and uncertainties that may cause
actual results to differ materially. These forward-looking statements speak only as
of the date herein. Summit disclaims any intent or obligation to update these
forward-looking statements.
SOURCE Summit Environmental Corporation, Inc.
/CONTACT: Keith Parker, CEO of Summit Environmental Corporation, Inc.,
800-522-7841/
(SEVT) |
