More amazing stuff...
ADX.T
TORONTO, Feb. 10 /CNW/ - Advantex Marketing International Inc. announced
today that it has signed a letter of intent with Air Canada to launch an
online shopping portal, through which the more than 3,800,000 Air Canada
Aeroplan members can earn Aeroplan Miles on their online purchases from
participating e-merchants.
"A MILESTONE WITH ENORMOUS POTENTIAL"
"The announcement is a milestone with enormous potential," stated G.
Randall Munger, Chairman and Chief Executive Officer, Advantex. The Aeroplan
shopping portal will be one of the most important online buying consortiums in
Canada. Advantex will earn income on all sales made by participating
e-retailers to Aeroplan members through the Aeroplan shopping portal.
Lise Fournel, Senior Vice President, Commercial, Air Canada stated, "We
chose Advantex to be our partner on this important initiative because of their
successful track record in developing effective loyalty marketing programs and
their prior experience with awarding Aeroplan Miles. The Aeroplan shopping
portal will support Air Canada's online services which have recently won the
Internet World Canada Impact Award 2000. The portal will enhance our frequent
flyer program, fostering a stronger relationship between Air Canada and our
customers by giving them an exciting new opportunity to accelerate the earning
of additional Aeroplan Miles."
Under the proposed arrangement, Advantex will be responsible for managing
e-merchant participation, and for developing and implementing the Aeroplan
shopping portal. It is expected that a definitive agreement will be executed
within 60 days.
Aeroplan is Canada's largest and fastest growing frequent flyer program,
with over 50 partnerships in the hotel, car rental, financial services and
telecommunication sectors.
About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a diversified loyalty marketing
firm, with a 17 year history in the marketing services field throughout North
America. The Company's client base is comprised of large financial
institutions, packaged goods manufacturers, daily newspapers, major retailers,
independent and chain restaurant operators, golf courses, country inns and
resorts. The Company excels at creating loyalty marketing programs around a
core value-added consumer proposition designed to generate new business and
promote customer loyalty for its corporate and merchant partners. Advantex is
a public company, traded on the Toronto Stock Exchange under the symbol "ADX".
Our web site is www.advantex.com.
-0- 02/10/2000
|
