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National Discount Brokers Names Katherine Hall Managing Director, Marketing
Branding and Consumer Marketing Expert Joins Leading Online Broker
NEW YORK, Feb. 9 /PRNewswire/ -- National Discount Brokers Corporation/ndb.com, a leading online brokerage and financial services company and subsidiary of National Discount Brokers Group, Inc. (NYSE: NDB), announced today the appointment of Katherine Hall to the post of Managing Director, Marketing. Ms. Hall brings over fifteen years experience in branding and consumer marketing to NDB and will be responsible for leading the Company's brand strategy, advertising and direct mail initiatives. In addition, she will take charge of NDB's event and sponsorship activities as well as customer loyalty programs.
"Katherine has the marketing background and branding expertise to enhance our position as a premier online destination for all categories of investors," said Chris McQuilkin, President and CEO of National Discount Brokers Corporation/ndb.com. "Her ability to create enduring brand strategies and to design and implement effective marketing programs makes her a key addition to the NDB team."
Ms. Hall joins NDB from The Cambridge Group, where she was a Director and specialized in developing winning marketing strategies based on analyzing and understanding current and anticipated consumer demand. Her work included developing a successful brand revitalization strategy for a global soft drink company and creating a new product positioning initiative for a leading pharmaceutical company. Previously, Ms. Hall was Vice President of Beverage Marketing Corporation where she conducted a wide array of strategic and tactical marketing assignments for companies competing in the global beverage industry. During her fifteen-year career, Ms. Hall has also held senior marketing positions with Colgate Palmolive and Pepsi Cola. She is a graduate of the Medill School of Journalism at Northwestern University and holds an MBA from the UCLA Anderson Graduate School of Management.
Headquartered in Jersey City, New Jersey, National Discount Brokers Group, Inc., a S&P Small Cap 600 Index company, is the parent company of two financial services entities: National Discount Brokers Corporation/ndb.com and Sherwood Securities. As of November 30, 1999, National Discount Brokers Corporation/ndb.com had 178,400 customer accounts, with assets of $8.9 billion. Sherwood Securities' main operations are as a market maker in approximately 4,500 Nasdaq and other OTC securities. The Company has offices in Jersey City, New York, Los Angeles, Chicago, San Francisco, Denver and Boston. Customers can access National Discount Brokers Corporation/ndb.com at ndb.com, via the PowerBroker automated touch-tone telephone system, 800-631-8884 or by calling 800-4-1-PRICE.
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SOURCE: National Discount Brokers Corporation
CONTACT: Rich Tauberman of The MWW Group, 201-507-9500, rtauberm@mww.com, for National Discount Brokers |
