*** NEWS: OTC Financial Network Issues Research Report on HouseHold Direct.com
NEW YORK, Feb. 11 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT) today announced that a new research report
published by OTC Financial Network is now available at otcfn.com
President of National Financial Communications Geoffrey Eiten commented, "By operating the first, and so far the only, e-commerce-enabled
Internet buying club, HouseHold Direct is riding the wave of the tremendous growth momentum in e-commerce. The highlights and future
prospects of this exciting e-tailing story can now be viewed on our website otcfn.com ."
HouseHold Direct.com is a private consumer buying club whose growing membership base has direct access to almost 1,000 manufacturers
and distributors nationwide, leading to an enormous selection of products at a significant savings. Strategically located at the intersection of
technology and commerce, the Company not only offers traditional brick-and-mortar shopping locations, but is taking the $50-billion wholesale
distribution market to a new service platform by operating the first complete Internet e-commerce wholesale buying club.
HouseHold Direct has a sustainable competitive advantage by being the first Internet business to successfully implement a unique cost-plus
handling model. With this model, the consumers benefit tremendously since they pay no mark-up or profit margin, but only a small handling
charge. The Company is poised to rapidly increase its membership base to 838,000 by 2001, which will drive revenues to $200 million by the
third year of operation.
HouseHold Direct is expected to grow so dramatically that it was discussed in a recent Fortune Magazine article as a possible takeover
candidate. Considering the two other companies mentioned in the article, Accompany and Mercata, which are funded by founders of Microsoft
and Netscape, HouseHold Direct is running in some very fast company, indeed.
Eiten continued, "When it comes to investing, timing is everything, and now is the right moment to get acquainted with this dynamic Internet
firm with incredible growth potential. After this month's successful Grand Opening of HouseHold Direct's online shopping portal, we feel that
there is a success story to tell to the investment community."
OTC Financial Network, a division of National Financial Communications Corporation of Needham, Mass., is a financial communications and
investor relations firm specializing in micro-cap companies.
HouseHold Direct.com, a private consumer buying club utilizing a unique cost-plus handling business model, delivers its clients a pricing and
shopping service that allows consumers to buy brand-name products at direct manufacturers' and distributors' prices. The Company operates
through its brick-and-mortar facilities as well as through its website householddirect.com . For further information see
otcfn.com
Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of
1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued
acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the
Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the
Securities and Exchange Commission.
SOURCE HouseHold Direct.com
/CONTACT: John Folger, President, 203-267-1400,
johnfolger@earthlink.net , or Geoffrey Eiten, Investor Relations,
888-249-4093 ext. 13, geiten@otcfn.com , both for HouseHold Direct.com /
/Web site: otcfn.com /
/Web site: otcfn.com /
/Web site: householddirect.com |
