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Non-Tech : MAT - Mattel - toysRthem

MAT 20.77

+3.6%

Nov 25 3:59 PM EST

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To: John Finley who wrote (454)	2/11/2000 12:37:00 PM
From: Zakrosian	Read Replies (1) of 706

I wonder who it was at MAT that was responsible? I sure hope they didn't leave! Does anyone know? Uh, John, I hope someone else was really responsible, but from an AP article: PORTLAND, Ore. (AP) - Up on the second floor of an old warehouse building on a quiet corner in the trendiest part of town, Intel engineers build toys while Mattel designers play with computers. The world's largest toy company and the world's largest computer chip maker hope that a marriage of their two distinct corporate cultures at a secretive development lab will breed a new generation of high-tech toys. ``So we took the plunge and decided the best way to try this was to put Intel and Mattel people in one place,' said Jeff Abbate, director of the joint Smart Toy Lab. ``I think we're doing a really good job of stealing with pride from both companies what we think are the best things,' he said. The lab was opened after some casual, high-level talk between former Mattel Chief Executive Jill Barad and Intel Chairman Andy Grove, who decided to pool their corporate expertise in hopes of reaching the always fickle market of children stretching from kindergarten to early teens.

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