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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 247.70+1.3%10:35 AM EST
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To: Greater Fool who wrote (93418)2/11/2000 6:56:00 PM
From: Bill Harmond  Read Replies (2) of 164684
 
>>Marketing and advertising are just a matter of spending the money

That is a false assumption. I imagine you'd be right if you are advertising a free cancer cure, but overcoming an entrenched franchise like Amazon's is not solely a matter of advertising and marketing.

Then there is the matter of service. An advertising campaign can be slick, cool, memorable, and make a compelling sales proposition, but there had better be the stuff to back it up. No one comes near Amazon in customer satisfaction.
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