Ronald S Laura Enterprises (OTC BB: BFIT) Message Board

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Microcap & Penny Stocks : Ronald S Laura Enterprises (OTC BB: BFIT)

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To: Jim Parker who wrote ()	2/12/2000 3:43:00 AM
From: Jim Parker	of 31

\| Home \| Register! \| Community \| My Bull \| Login \| Logout \| RT Quotes \| Ronald S. Laura Enter. (BFIT) Message List Raging Portfolios - Track your stocks here New! Real Time Quote Chart Free E-Mail Raging BFIT Links < Previous Respond Next > By: dbauerle Reply To: None Monday, 24 Jan 2000 at 2:04 PM EST Post # of 147 January 21, 2000 To Our Stockholders, I would like to take this opportunity to bring you up to date on our Company's progress. During September 1999 we tested our Aussie Mega Pump infomercial on national cable television. Results of the test showed that although the infomercial had an acceptable cost per order on some cable networks, it was unacceptable on the majority. We made a decision at the end of September to re-edit our infomercial to make a better presentation of our product. Since October we have been in the re-edit process. The revised infomercial is currently undergoing focus group review before the final edit. We believe this version is significantly better than the original version in that we have retained only about 30% of the original version in the new program. By adding new footage which we shot in November and by using previously available but unused raw footage we have put together what some industry observers say is "the difference between night and day" over the original program. We expect to test this new program in February. If the test is positive, we intend to do a large media roll out. We expect to apply for fully reporting status during the first quarter of 2000. We had anticipated filing in the fourth quarter of 1999 but decided the money needed to accomplish the filing prerequisites (legal and accounting) would be better used in the infomercial re-edit. Fully reporting status is necessary to allow our shares to be re-listed on NASDAQ's Electronic Bulletin Board. We thank you for your continued support and look forward to the debut of the revised program. Yours truly, John J. Mahoney President

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