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Non-Tech : MAT - Mattel - toysRthem
MAT 20.72+3.4%11:00 AM EST

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To: Patriarch who wrote (461)2/12/2000 4:18:00 PM
From: John Finley  Read Replies (2) of 706
 
Thanks Pat

From the article:
Mattel may not have thoroughly researched the software
industry before it bought Learning Co., analysts said.


May not have. Everytime I think of this I think someone needs to go to jail for fraud. I mean there is not doing research and then there's fraud. The new CEO et al needs to look into it.

I think there are a few misses in the article.
helped Mattel spawn a $1 billion software business overnight There was plenty of MAT software out there before TLC.

Mattel now must decide whether the maker of software such as ``Reader Rabbit' and ``Myst' is worth saving or should be put up for sale.

IMO, the logic behind buying a kid's/edutainment software company with a decent internet sales experience was sound. Obviously TLC wasn't the best choice but selling it now would gain what? What COULD it be sold for? It ain't a secret (NOW?) that it's a millstone. MAT should use it to make bread after it's been reshaped.

JF
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