"Already in the IPO pipeline for the next few months are the proposed public offerings of Times Company Digital, the Internet unit of The New York Times Company (NYT), and Playboy.com, the Internet unit of Hugh Hefner's Playboy Enterprises (PLA). Adding to the mix, PETsMART.com, the Internet side of national pet store retailer PETsMART (PETM), filed for an IPO earlier this week as well. Other big-name traditional companies, ranging from media titans CBS (CBS) and Viacom (VIA) to Bank One (ONE), with its Wingspanbank.com Internet unit, seem poised to follow down the same offering path in the very near future. In addition, mass merchants K-Mart (KM) and Wal-Mart (WMT) have both partnered with high-profile Internet venture capital firms and set up separate Internet operations."
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