Stew: I don't know if there is an online version. It is a fairly long article and basically describes how Murdoch is using digital TV as an interactive device. According to the article, "Using Murdoch's new Open service, Sky's 1.8 million or so digital couch potatoes can turn on, tune in, and order pizza. Or buy groceries or books or CDs. Or check the weather or scan the movie listings or balance their bank accounts.
It works with a touch of the remote. Push the red button and the picture on your TV screen jumps to a vibrant image--a list of options, shopping, entertainment, leisure, fashions, groceries, etc. Want something? Push the yellow button on the remote. Push Blue and the phone line snaking out the back of the box on top of the TV set transmits the order to whoever and you sit back and wait for delivery.
"We're not selling a tech product. We're selling an experience!," says James Ackerman, the ceo, who grew up in LA. Open is designed to be both liberating and fun. It's open 24 hours a day. It's open to everybody with a TV.
What it is not open to is the Web. It is not designed for or interested in marrying the TV and the Internet.
And there is more but I cannot reprint the entire article. |
