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Gold/Mining/Energy : Mongolia Gold Resources

MGR 21.61

-0.6%

Nov 7 9:30 AM EST

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To: d:oug who wrote (3967)	2/16/2000 4:00:00 AM
From: d:oug	Read Replies (1) of 4066

(off topic) How to Screw Up Your Web Store (Guaranteed) zdnet.com Berst Alert TUESDAY, FEBRUARY 15, 2000 How to Screw Up Your Web Store (Guaranteed) Jesse Berst, Editorial Director ZDNet AnchorDesk Sooner or later, your company will be selling your products or services on the Web. When you do, I want you to make these six blunders. I promise you they'll drive away customers and cause a massive failure. Why bother? It's much more fun to mess things up: DOING A STORE WRONG So here's how to be a big online failure: Don't deliver goods on time, especially toys. When you anger an adult only one person gets mad. Screw up a kid's present, and you've got a whole family ticked off at you. Make sure customers have to click six or seven times before they can purchase a product. Make sure shipping fees are well hidden so customers get the shaft right after placing an order. Treat customers so poorly they put up a complaint site. Then threaten to sue the complaint site, thereby winning a bad reputation you might never shake. Trash customer privacy. That way you'll be sure to trigger a class-action suit just like the big boys. DOING A STORE RIGHT You could do your Web store right, of course. There are Web sites that help get your Web store up and running for free. Here are three that help you avoid some of the mistakes others have made: freemerchant.com vstore.com bigstep.com Note: Do not copy or reference this SI DougAK post. Copyright (c) 1999 ZDNet. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of ZDNet is prohibited. ZDNet and the ZDNet logo are trademarks of Ziff-Davis Inc.

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