Hello Mitch,
Here's another release:
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Feb. 16, 2000--
Franklin Telecommunications Corp. (AMEX:FCM.A) today announced the
appointment of Lynn Muzik to the position of Vice President, Corporate
Development.
Muzik will lead a new, global marketing initiative to address the
communications needs of non-telecom enterprises.
"We're delighted that we were able to attract a senior marketing
executive of Lynn Muzik's caliber to drive the enterprise marketing
initiative," said Steve Lee, who leads Franklin's marketing, strategic
planning, investor relations and advertising divisions. "Lynn will be
instrumental in extending the enterprise business model to financial
services firms, the transportation and lodging industries, and major
retail merchants."
"Franklin -- together with its FNet Voice over Internet Protocol
(VoIP) services subsidiary -- is uniquely positioned to deliver very
large, scalable voice and fax solutions to major corporations with
established data networks and decentralized operations," said Phillip
G. Ericson, Franklin's Chief Operating Officer. "Initial scenarios
developed for Fortune 50 financial services firms indicate the
recovery of their initial investment for Franklin enterprise solutions
is measured in months, not years."
Prior to her position with Franklin Telecommunications, Muzik
was Vice President of Marketing for Morgan Stanley Dean Witter's
Discover Card unit. She managed all major merchant relationships,
established and heightened brand awareness among retailers, developed
and deployed value-added enterprise services and, thereby, increased
channel sales by 20%.
Muzik was responsible for all facets of end-user sales
promotions, sponsorships, and the development and implementation of
enabling strategic alliances. She created an enterprise loyalty and
rewards program, launched a new product on an external enterprise
network, and developed a line extension and marketing strategy that
continues to generate more than $300 million in recurring annual
revenue.
Muzik negotiated and secured key sponsorship relationships with
Universal Studios (NYSE:VOS.N), Anheuser-Busch (NYSE:BUD.N), Times
Square, and The Smithsonian.
Franklin Telecommunications' primary business is the design and
manufacture of next generation communications devices, including
hardware and software solutions, which produce superior voice quality
over the Internet. FNet, Franklin's telecom subsidiary, provides VoIP
global telco services. |
