How many "DROM"'s are there. Surely, the "DROM" reported on in the article qouted below is not the same company?
Company uses Internet and TV to raise public
awareness of New IPO...
INTERACTIVE
MEDIA PUB INC
COM (DROM )
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JERSEY CITY, N.J. (April 28) BUSINESS WIRE -April 28, 1997--Interactive Multimedia
Network, Inc., a global
marketing company specializing in small businesses and new product introduction and
using "Interactive Convergence" to
introduce its clients' products, is now applying the same "push technology" to introduce
its new IPO offering.
In a marketing and distribution philosophy the company calls "Interactive Convergence:
Your product on TV and the
Internet simultaneously," IMN combines their Internet Web site "Shop-The- Net(TM)"
(url:www.shop-the-net.com) with
the first "Interactive Home Shopping Sitcom" utilizing broadcast television, cable and
satellite to raise public awareness of
its clients' products and now is using the same philosophy for its new stock offering.
With "Interactive Convergence" IMN raises the awareness level of its family Web site,
Shop-The-Net(TM), by using
traditional channels of distribution such as television infomercials and the home
shopping sitcom to motivate the viewer
to visit the Web site for more details and ordering information about a specific product
or service. Upon entering
Shop-the-Net(TM), a potential investor can also learn more about the company's stock
offer (Offering Circular) and request
the circular and other information directly from an order page.
Interactive Multimedia's choice of a Web-based IPO gives the potential investor up-to-
date information about the
company-- information that is often not available in the offering circular--and more
detailed information on the company's
philosophy and method of operation than is normally available from brokers. Not only
can the potential investor read the
SEC-qualified offering circular but can experience first-hand how "Interactive
Convergence" works.
The IPO information includes a full description of IMN's business strategies and the
relationship of the Interactive
Convergence philosophy to the company's four groups: Internet Group, Marketing
Group, Entertainment Group and
Multimedia Group. The investor can see the types of clients involved and examine the
professional marketing expertise
that goes into a strategy before a product is introduced into the marketplace, (Shop-
The-Net(TM) Web site). More
importantly, the performance of the company can be tracked not simply as a reflection
of stock price fluctuation but by
monitoring the company's growth by client and industry. Potential investors can
participate via E-mail, live chat rooms
and video conferencing, as well.
Using "crossed platforms" (television and Internet convergence) is the future for
marketing products and services in the
global electronic marketplace, according to the company's corporate director of
marketing: "The two most powerful
channels of distribution for the direct marketing of product are focused not only on the
consumer but are also used to reach
other channels of distribution such as major retailers, wholesalers, and distributors.
Between the two media, the potential
viewing audience is enormous, reaching potentially 100 million consumers. IMN's
unique approach to its Internet IPO can
clearly gain benefits from this consumer base."
--30--rh/ny* mem
CONTACT: Interactive Multimedia Network, Inc.
Richard Verdiramo, 1-888-217-4137
E-mail: imnet@shop-the-net.com
KEYWORD: NEW JERSEY INDUSTRY KEYWORD:
INTERACTIVE/MULTIMEDIA/INTERNET
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