(BSNS WIRE) Panoscan Inc. and ShopGoOnline.com Complete First Web Imagin
Panoscan Inc. and ShopGoOnline.com Complete First Web Imaging Project With IBM
Hotmedia
Business Editors
LOS ANGELES--(Business Wire)--Feb. 16, 2000--Go On Line Networks
(OTCBB:GONT) and Panoscan Inc., using IBM HotMedia Internet
software, have completed their first project in an ongoing agreement
to co-develop effective Web-based imaging towards increasing sales
volume in their Internet Mall.
The high quality skin care and cosmetic product categories from
Vera's Retreat of Bel Air, Calif. are newly available on their Web
site, ShopGoOnline.com.
IBM HotMedia was instrumental in creating the Vera's Retreat
digitally produced, online "movie" -- which features imbedded hotspots
on the site that allow the viewer to be rapidly transported to
different online skin care and cosmetic product categories. Additional
IBM HotMedia interactive effects include moving showcases of Vera's
cosmetic products, and highly descriptive audio and imaging.
Go On Line selected Vera's Skin Care and cosmetic product
categories for this first endeavor because the presentation of the
company's broad-based line was highly compatible with a variety of
interactive imaging techniques. This Web-enhanced project was made
possible through use of IBM HotMedia software.
The homepage of the site -- ShopGoOnline.com -- includes
Panoscan's breakthrough panoramic imaging technology. Using IBM
HotMedia on the site, Vera's Retreat, located in the Beverly Glen
section of Los Angeles, is captured in a 360 degree, high definition
image.
HotMedia plays an important role in IBM's strategy to help
companies transform their creative and business processes to become
e-businesses. IBM HotMedia is the first rich media technology for the
Web that fully harnesses the power of Java. The HotMedia software
toolkit is divided into tiny applets (typically less than 10 Kbytes in
size), which are delivered to the online user on an as-needed basis.
This patented "smart content" technology requires no plug-ins or
special server requirements, eliminating two of the most significant
drawbacks to the adoption of rich media.
"We are very excited about this site," said Panoscan's President,
Ted Chavalas, "The interactive content that loads quickly is the ideal
formula for keeping the Internet surfer at the site. Vera's Retreat
cosmetic products are of the highest quality. Our challenge is to
represent that quality consistently and in an exciting way throughout
the site. Our joint effort does that by demonstrating how Panoscan
imaging, when harnassed with IBM HotMedia, can create both enhanced
and increased Web site interest."
"ShopGoOnline.com has always presented our products with
streaming video. This expansion into Vera's skin care and cosmetics is
another state-of-the-art way of showcasing products that are unique,
and will help to drive sales," said ShopGoOnline.com Vice President,
Matthew Herman, "We plan to add more interactive interest to the site
and to expand our use of additional IBM HotMedia tools throughout our
Internet mall."
"IBM HotMedia makes it easier for companies to create and manage
rich media for e-business," said Armando Garcia, vice president of
content management solutions, IBM. "The new features in HotMedia allow
companies to make the digital experience more closely resemble the
physical one, and easily turn static visuals into multimedia Web
applications -- which created a unique fit for shopgoonline.com."
Vera's Skin Care and cosmetic products can be seen at
www.ShopGoOnline.com by clicking on the button at the lower left of
the home page screen.
Shop Go Online Division
Shop Go Online is an e-commerce business offering a wide variety
of consumer products to Cyber Shoppers. Many products are displayed
using state of the art streaming video and audio technology enhancing
the shopping experience with rich media.
Panoscan Inc.
Panoscan Inc. designs and manufactures the only digital
panoramic camera available anywhere in the world that captures 360
degree images in a single file -- no stitching is necessary. This
quality, along with it's extraordinary dynamic range make it the
perfect imaging solution for high quality, interactive, internet
Imaging.
About IBM HotMedia
IBM is the world's largest information technology company, with
80 years of leadership in helping businesses innovate. HotMedia is a
toolkit for creative professionals to enrich e-business applications
with rich media. With HotMedia you can add special effects, such as
streaming audio, 360 degree views, animations, panning and scrolling,
and zoomable multi-resolution images.
Add interactions and hot links, and assemble the entire
experience into one file, easily added to a Web page and delivered
over today's networks. HotMedia dynamically determines the minimal
code and data content which is needed and downloads it progressively.
IBM's HotMedia toolkit is available as a free download at
ibm.com.
Vera's Retreat in the Glen
Located in Bel Air, Vera's Retreat in the Glen is an inner-city
retreat, with remote health spa services and atmosphere. Vera's
ultra-high quality skin care products are legendary among her
clientele that includes a long list of entertainment industry
luminaries.
--30--jf/sd* sf/sd
CONTACT: Go On Line Networks
Joseph Naughton, 714/736-0988
www.gontinvestor.com
or
Panoscan Inc.
Casey Coss, 818/908-4641
www.panoscan.com
or
IBM Media Relations
Lori Bosio, 914/766-1408
bosiol@us.ibm.com
or
PMR & Associates
Patrick M. Rost, 760/942-0015
pmrandco@aol.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS INTERNET E-COMMERCE
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