SEDONA Releases First Internet Application Solution to Provide Visual Profiling of Information; SEDONA Releases Visual CRM Application Solution for Oracle CRM 3i
LIMERICK, Pa.--(BUSINESS WIRE)--Feb. 17, 2000--SEDONA(R) Corporation (NASDAQ:SDNA) today announced the release of its Visual CRM(TM) application solution for Oracle Corporation's (NASDAQ: ORCL) Customer Relationship Management (CRM) 3i applications suite.
Visual CRM is SEDONA's integrated, visual profiling solution that can be integrated within strategic CRM applications such as Oracle CRM 3i. Visual CRM enables sales and marketing professionals to quickly identify, visualize and enhance new prospect and customer information over the Internet. As a result, companies can quickly target marketing programs and focus sales activities on the most valuable opportunities. Using the immediacy of the web, SEDONA Visual CRM dynamically extends available customer information with external data sources to deliver real-time value to sales and campaign management activities.
Through real-time visual profiling of prospect and customer information, SEDONA Visual CRM helps a company to optimize its return on customer relationships. With a better understanding of customers, the company can better achieve the objectives for customer relationship management including enhanced customer acquisition, intimacy, satisfaction and retention.
In announcing the release of Visual CRM for Oracle CRM 3i, Marco Emrich, President and Chief Executive Officer of SEDONA, said, "We are very pleased to provide Oracle CRM 3i users with visual profiling as an integrated enhancement of the Marketing component of the CRM 3i application suite. This integration serves as an example of the speed and elegance with which SEDONA can embed this new, vital technology into CRM applications."
About SEDONA Corporation...
SEDONA Corporation, headquartered in suburban Philadelphia, Pennsylvania, develops and markets enterprise scale Internet application solutions that enable organizations to more quickly and precisely visualize new and changing customer information, greatly enhancing their customer acquisition, intimacy, satisfaction and retention capabilities. Through strategic partnerships with leading Customer Relationship Management and Content Management systems providers, SEDONA's application solutions are uniquely positioned to enable organizations to create real-time visual profiles of information from which informed decisions are made to swiftly improve bottom-line results. |
