Physicians' Online Traffic Maintains Record-Breaking Momentum
604,000 Hours of Usage by U.S. Physicians in January
NEW YORK--(BUSINESS WIRE)--Feb. 17, 2000--Mediconsult.com, Inc. (NASDAQ:MCNS - news), (www.mediconsultinc.com), the leading provider of physician and patient information and services on the Web, today announced Physicians' Online (www.pol.net) traffic continued gaining momentum with physicians and reached a new high during January.
Data from WebTrends, a standard industry tool for internal tracking, indicates an eight percent increase over December in the total time spent on the Web site to 604,000 hours for January. The average physician visit lasted nearly 37 minutes.
''Our high Physicians' Online traffic numbers, while significant on their own, are more meaningful because the authenticated physician visitors spend more time on Physicians' Online than any other healthcare site. Our physicians use the site as part of their daily workflow process in their clinics,'' said Ian Sutcliffe, president of Mediconsult.
Physicians' Online, the largest and most active online physician community, is a restricted site that only registered physicians can access. It has more than 210,000 authenticated U.S. physician members and is part of the Mediconsult network of sites. Doctors enjoy the security and confidentiality of knowing all other visitors are U.S. physicians. Popular features of Physicians' Online include access to medical journal articles as well as active clinical discussion groups.
''This is a site where physicians go because the online community is designed to facilitate clinical decision-making and education,'' noted Dr. David Danar, medical editor of Mediconsult. ''Physicians tell us that this content is what they value and is what contributes most directly to improved patient care.''
About Mediconsult.com, Inc.
Mediconsult.com, Inc. through its network of sites and communities is a leading provider of physician and patient healthcare information and services on the World Wide Web. Founded in 1996 with its flagship Web site, www.mediconsult.com, the Company's mission is to improve patient outcomes through information and tools that educate doctors, empower patients and build on the doctor/patient relationship. This unique, integrated approach has resulted in the largest and most loyal following of medical Web site visitors and a leadership position in the online health industry.
The Mediconsult sites and communities include:
Mediconsult.com (www.mediconsult.com), the medical Web destination patients use most; Mydoctor.com (www.mydoctor.com), visit your doctor online; Physicians' Online (www.pol.net), the world's first and most active online physician community; Heart Information (www.heartinfo.com), heart health for patients and physicians; PharmInfo (www.pharminfo.com), current and in-depth drug information; Cyberdiet (www.cyberdiet.com), fitness and nutrition resource and community; INCIID (www.inciid.org), infertility information and support; StorkNet (www.storknet.org) an active parenting and pregnancy community; Mediconsultinc.com (www.mediconsultinc.com), redefining medicine through the Internet.
Certain statements in this release, such as management's view of future revenues and expenses, may be forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those projected. Potential risks and uncertainties include such factors as acceptance of the Company's products and services, competition and other risks described in the Company's filings with the Securities and Exchange Commission. |
